What is the relevance of your proposed contribution to the topic selected?
Please summarise the key objectives of your presentation, highlighting what makes it relevant to this topic. (max. 1000 characters)
Please include an outline that describes how you will approach your subject and presentation. Reference any technical information or other important aspects of your approach. If you plan to share insights from primary research that you have conducted, please provide headline information, for example, about the source and the recency of the data (max. 2500 characters)
The I-COM Programme Board has a preference for speakers to present a case study. If your contribution will include a case study, please provide a brief description that covers aspects of its uniqueness and findings in view of its relevance to the marketing data world, as well as any links to the study or supporting materials, if available.
Please provide links to any articles or other relevant web sources, including online audio or video from previous speaking engagements: