Call For Topics: I-COM Global Summit


I-COM welcomes proposals for topics for the 9th Edition I-COM Global Summit to be held from April 9-12, 2018.

Let us have your ideas for themes and subject areas you would like to see covered during the Global Summit 2018 by completing the form below. 

All proposals will be discussed by the I-COM Programme Board Members as they formulate and shape the content for the Global Summit 2018 Programme.

Simply click on the list of current topic categories already identified by the I-COM Programme Board, and enter your proposal.

  • Addressing Barriers to programmatic (Transparency, Viewability, NHT, Ad Blocking, Inventory Quality, Audience Targeting Limitations, Fraudulent Impressions, Brand Safety)
  • AI Enabled Technologies Driving Data/Product Innovation
  • Application of Data Science in a Real World
  • Business Models for Data Partnerships
  • Case Studies in Omnichannel Personalization
  • Consumer Insights Driving Business Outcomes
  • Cross Media and Device Measurement
  • Data Architecture Design for Analytics
  • Data Integration
  • Data Quality, Data Integrity, Data Validation, Data Correction
  • Data Sharing and the Consumer Value Exchange
  • Differences in Data Concepts (Machine Learning, Data Visualization, Coding Languages, Algorithms, Bots, Automatization); What Methodology will Lead
  • Emerging Methodologies in Media Payments (Blockchain, eWallet, POP)
  • Engaging Customers via New Channels
  • Equifax and Safari: Implications for the Data Ecosystem
  • Gen Z is Changing the Marketing Game
  • How can Disruptors Build & Maintain Trust
  • How does Disruption Affect the World of Data
  • How GDPR and the Proposed ePrivacy Legislation will Change the World of Data & ePrivacy
  • How is Multi-touch Attribution Combined with Econometric & Media Mix Modeling to Provide Cross-Channel Measurement
  • How Marketers Use Big Data in eCommerce and Publishing
  • Human Narrative Through Data
  • Identity Management meets Data Management
  • IOT - How Consumer Behaviour will Change
  • IOT and Smart Cities
  • Leveraging Value from IOT Data
  • Leading Data-Driven Transformation in Agencies & Organizations
  • Leveraging AI in the Creative Process
  • Leveraging and Measuring Mobile & Location Based Marketing
  • Leveraging Quality Big Data for Effective Targeting & Data Activation
  • Measurement and Data in the World of Walled Gardens
  • Multi-Screen Video Audience Measurement
  • Native Advertising & Content Marketing
  • Navigating Data in Digital Transformation
  • New Technologies in Measurement Innovation
  • Programmatic TV - The Next Frontier for First Party Data
  • Real-Time Brand Safety
  • Rethinking Data Privacy
  • Setting a Moral Compass for Your Data Strategy
  • Talent Education, Training, Operations and Team Structure for Today and Tomorrow
  • The Next Generation Ad Experience
  • The Rise of Smart TV & Return Path Data Globally
  • The Role of Blockchain in the World of Marketing
  • The World of Autonomous Vehicles in 2021
  • Trends in Social & The Implications for the Ad Model
  • Unlocking the Consumer Journey
  • Using Data in Creative Development
  • What Happens to the Adtech Stack in an Opt-In World
  • What Innovative Approaches for Creating Value from Big Data will Emerge in the Next 3 Years
  • What is the Future of Data Pools, Lakes, Sharing and 2nd Party Data
  • What will a Marketing Cloud of the Future Look Like; Who will Own It

We look forward to receiving your input!

Why is the topic relevant to the audience?
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