D-MIB Preliminary Meeting Programme 2017 | Porto, Portugal

Pre-Summit Sunday, April 23
18:00 - 18:30 D-MIB Group Registration at Graham's Port House
19:00 Cellar Tour & Port Tasting at Graham's Port House
20:00 D-MIB Group Dinner at Graham's Port House
Monday, April 24
09:00 - 09:05 Welcome: Andreas Cohen - Chairman, I-COM Global, Switzerland
09:05 - 09:20 Introduction: George Ivie - CEO, Media Rating Council, USA
09:20 - 09:40 Industry Body Introduction
9:40 - 10:10 Knowledge-sharing session:
Establishing a Solid Foundation of Exposure Measurement (Mobile and Desktop)
Speakers:
Shailin Dhar - Global Lead Ad Fraud, Botlab.io, USA
Bethan Crockett - Digital Risk Director, GroupM, UK
10:15 - 11:00 Ideas-generating session:
Validation in a World of Emerging Proprietary Tools
Speakers:
Gayle Fuguitt - Chief of Customer Insight and Innovation, Foursquare, USA
Peter Krasniqi - VP Global Ad Operations & Strategy, Foursquare, USA

11:00 - 11:20 Coffee Break
11:20 - 11:50 Knowledge-sharing session:
Establishing Metrics for Advertising Value
Speakers:
Alison Fennah - Executive Business Advisor, IAB Europe, UK
George Ivie - CEO & Executive Director, MRC, USA
David Gunzerath - Sr. VP, Associate Director, MRC, USA
11:55 - 12:40 Ideas-generating session:
Establishing Digital Audience Currency and Comparable Cross-Media Audience Currencies
Speakers:
Julien Rosanvallon - Head of Television Audience Measurement Department, Mediametrie, France
Stuart Wilkinson - Head of Industry Relations EMEA, comScore, UK
12:40 - 13:10 Knowledge-sharing session:
Additional Processes, Controls and Transparency Required in Programmatic Environments
Speakers:
Pedro Silva - President, IFABC/IVC, Brasil
Rene Klaus Lamsfuss - CRO, Publicis Media, Germany
Sven Bornemann - Managing Director, AGOF, Germany
13:10 - 13:20 Wrapping up & Closing
13:20 - 14:00 Welcome Drink & Venue Tour
14:00 - 16:00 D-MIB Group Private Lunch