I-COM Data Creativity Awards 2017

Together with our Patronage Organisations from around the world, we are proud to present the 5th edition of the I-COM Data Creativity Awards. 

The objective is to acknowledge the most creative people & companies in achieving business value and ideally, competitive advantage for their clients by leveraging value from data.

 

 

2017 Winners:

  • Overall Winner & CRM Category Winner - Havas helia and easyJet (UK)
    • Ecosystem Partners: SPSS (IBM), SAS
  • Content Marketing Category Winner - Wunderman and GSK (USA)
    • Ecosystem Partner: Google
  • General Category Winner - DataiKu and Voyage Privé Groupe (France)
    • Ecosystem Partners: Cloudera, HP Vertica, Hive, Impala, Cafe, scikit learn, Tensorflow
  • Programmatic Category Winner - MediaCom & GroupM and SAS (Denmark & USA)
    • Ecosystem Partners: AppNexus Programmable Bidder, Google Analytics 360, Google DoubleClick Campaign Manager, Google DoubleClick Studio, Integral Ad Science, Xaxis Turbine
  • Social Media Category Winner - Havas helia and ITV News (UK)
    • Ecosystem Partners: BuzzSumo, IBM Watson, Netbase/Datasift
  • Emerging Market Regions Award & Mobile Category Winner - Mindshare and Castrol (India)
    • Ecosystem Partner: Airtel

    Official Selection 2017:

    • Analytic Partners and Scotts Miracle-Gro - USA
      • Project Name:  Connecting marketing with business impact through a consumer focused lens for a highly seasonal brand
      • Ecosystem Partners: The Weather Source, Weather Alpha

    • Annalect and Time Warner Cable - USA
      • Project Name: Annalect Programmatic Creative
      • Ecosystem Partners: comScore clickstream (Data), OMD (Media), Neustar (DMP), Flashtalking (AdServing)

    • DataiKu and Voyage Privé Groupe - France
      • Project Name: State-of-the-art Recommender System using Picture Recognition
      • Ecosystem Partners: Cloudera, HP Vertica, Hive, Impala, Cafe, scikit learn, Tensorflow

    • Flashtalking & Tapad and Monarch Airlines - USA
      • Project Name: Monarch Airlines Cross-Device Attribution using Cookieless Tracking

    • GroupM, Mediacom & Integral Ad Science and Scandinavian Airlines, SAS - Denmark & USA
      • Project Name: Measuring Incremental SAS Sales Driven by Programmatic Strategies
      • Ecosystem Partners: AppNexus Programmable Bidder, Google DoubleClick Campaign Manager

    • Havas helia and easyJet - UK
      • Project Name: Time Flies
      • Ecosystem Partners: SPSS (IBM), SAS

    • Havas helia and ITV News - UK
      • Project Name: EagleAi
      • Ecosystem Partners: BuzzSumo, IBM Watson, Netbase/Datasift

    • Marketing Evolution and Warner Bros - USA
      • Project Name: ROI Brain
      • Ecosystem Partner: Salesforce Krux

    • MediaCom & GroupM and SAS Airlines - Denmark
      • Project Name: SAS Airlines Global Programmatic Transformation Project (Denmark)
      • Ecosystem Partners: AppNexus Programmable Bidder, Google Analytics 360, Google DoubleClick Campaign Manager, Google DoubleClick Studio, Integral Ad Science, Xaxis Turbine

    • Merkle and Samsung - USA
      • Project Name: Samsung Business Audience Personas and Experience Activation
      • Ecosystem Partners: Adobe, Eloqua, ReachForce

    • Mindshare & Xaxis Asia Pacific and GSK - Singapore
      • Project Name: The Panadol Learning Machine
      • Ecosystem Partners: AppNexus, Bombora, Eyeota, Grapeshot, Kantar LightSpeed, MOAT, Adobe TubeMogul, Turbine DMP, Videology

    • Mindshare and Castrol - India
      • Project Name: How Castrol activated mini truck driver targeted only campaign
      • Ecosystem Partner: Airtel

    • Mindshare and Unilever - India
      • Project Name: 6 Pack Band - Happiness that truly went Viral : Powered by the PIVOT
      • Ecosystem Partner: Y-Film

    • OMD and Google - UK
      • Project Name: Google Community Notice Board
      • Ecosystem Partners: Google Search Trends - interests relevant to Old Street, OpenLoop - Content Management System, ROUTE - Audience Planning, Touchpoints - Daily Activities, Travel for London - commuting behaviours

    • PHD and GlaxoSmithKline - USA
      • Project Name: Looking beyond the basics: converging data in a new way to better reach people affected by cold and flu
      • Ecosystem Partners: Sickweather, IBM Watson - The Weather Channel

    • Rapp and Toyota - USA
      • Project Name: Toyota Owner Welcome Experience

    • S4M, MediaCom/Lokall and Subway France - France
      • Project Name: Subway - You're The Chef
      • Ecosystem Partners: Adsquare

    • Starcom - USA
      • Project Name: Multi Touch Attribution (MTA) for the CPG Category
      • Ecosystem Partners: DCM (Doubleclick/Google) Ad Server, DSP TURN, comScore/Rentrak, Signal

    • Wunderman and GSK - USA
      • Project Name: Organically Grown: The FLONASE Story
      • Ecosystem Partner: Google

    See videos from the Official Selection presentations at the I-COM Global Summit 2017 on our YouTube channel.


    Testimonials


    Award Categories

    The I-COM Data Creativity Awards 2017 comprises 9 award categories; 11 overall Awards:

    • General
    • Attribution
    • Content Marketing
    • CRM
    • Data Visualisation
    • Mobile
    • Programmatic
    • Social Media
    • Video

    The Official Selection finalists from the 9 award categories had the chance to become the prestigious Overall Winner I-COM Data Creativity Awards, and should the entry submission met the set criteria, also the chance to win the I-COM Data Creativity Emerging Market Regions Award.

    To help you identify the best category for you, a full Award definition is available in the Award category section.


    The I-COM Data Creativity Awards Official Selection 2016:

    • AdMaster and Procter & Gamble, China
    • AdMaster and Nissan, China
    • Barclays, South Africa
    • Code Worldwide and Castrol, UK
    • Integral Ad Science, USA
    • Kuaizi and Alibaba, China
    • MediaCom and Volkswagen, Australia
    • MRM Meteorite and The Guardian News & Media, UK
    • PHD Media & Annalect and GSK, USA
    • PHD, Annalect & Accuen and Carnival Cruise Lines, USA
    • SapientNitro and Ideal Image, USA
    • SKO and Kantar Media, The Netherlands
    • Starcom and Samsung, Global
    • Starcom, USA
    • UM & Cadreon and The Economist, UK
    • Viant, USA
    • VivaKi and PayPal, Germany
    • Wunderman and Shell, UK

    Official Selection presentations from 2016

    See the previous finalists and winners of the I-COM Data Creativity Awards at the Hall of Fame.