I-COM Data Creativity Awards 2017

Together with our Patronage Organisations from around the world, we are proud to present the 5th edition of the I-COM Data Creativity Awards. 

The objective is to acknowledge the most creative people & companies in achieving business value and ideally, competitive advantage for their clients by leveraging value from data.

Our distinguished Board & Jury members have now selected the Official Selection finalists for the 5th edition of the I-COM Data Creativity Awards.

The Official Selection will be showcased with all finalists presenting on April 25, during the I-COM Global Summit in Porto.



Official Selection 2017:

  • Analytic Partners and Scotts Miracle-Gro - USA
    • Project Name:  Connecting marketing with business impact through a consumer focused lens for a highly seasonal brand
    • Ecosystem Partners: The Weather Source, Weather Alpha

  • Annalect and Time Warner Cable - USA
    • Project Name: Annalect Programmatic Creative
    • Ecosystem Partners: comScore clickstream (Data), OMD (Media), Neustar (DMP), Flashtalking (AdServing)

  • DataiKu and Voyage Privé Groupe - France
    • Project Name: State-of-the-art Recommender System using Picture Recognition
    • Ecosystem Partners: Cloudera, HP Vertica, Hive, Impala, Cafe, scikit learn, Tensorflow

  • Flashtalking & Tapad and Monarch Airlines - USA
    • Project Name: Monarch Airlines Cross-Device Attribution using Cookieless Tracking

  • GroupM, Mediacom & Integral Ad Science and Scandinavian Airlines, SAS - Denmark & USA
    • Project Name: Measuring Incremental SAS Sales Driven by Programmatic Strategies
    • Ecosystem Partners: AppNexus Programmable Bidder, Google DoubleClick Campaign Manager

  • Havas helia and easyJet - UK
    • Project Name: Time Flies
    • Ecosystem Partners: SPSS (IBM), SAS

  • Havas helia and ITV News - UK
    • Project Name: EagleAi
    • Ecosystem Partners: BuzzSumo, IBM Watson, Netbase/Datasift

  • Marketing Evolution and Warner Bros - USA
    • Project Name: ROI Brain
    • Ecosystem Partners: Salesforce Krux

  • MediaCom & GroupM and SAS Airlines - Denmark
    • Project Name: SAS Airlines Global Programmatic Transformation Project (Denmark)
    • Ecosystem Partners: AppNexus Programmable Bidder, Google Analytics 360, Google DoubleClick Campaign Manager, Google DoubleClick Studio, Integral Ad Science, Xaxis Turbine

  • Merkle and Samsung - USA
    • Project Name: Samsung Business Audience Personas and Experience Activation
    • Ecosystem Partners: Adobe, Eloqua, ReachForce

  • Mindshare & Xaxis Asia Pacific and GSK - Singapore
    • Project Name: The Panadol Learning Machine
    • Ecosystem Partners: AppNexus, Bombora, Eyeota, Grapeshot, Kantar LightSpeed, MOAT, Adobe TubeMogul, Turbine DMP, Videology

  • Mindshare and Castrol - India
    • Project Name: How Castrol activated mini truck driver targeted only campaign
    • Ecosystem Partners: Airtel

  • Mindshare and Unilever - India
    • Project Name: 6 Pack Band - Happiness that truly went Viral : Powered by the PIVOT
    • Ecosystem Partner: Y-Film

  • OMD and Google - UK
    • Project Name: Google Community Notice Board
    • Ecosystem Partners: Google Search Trends - interests relevant to Old Street, OpenLoop - Content Management System, ROUTE - Audience Planning, Touchpoints - Daily Activities, Travel for London - commuting behaviours

  • PHD and GlaxoSmithKline - USA
    • Project Name: Looking beyond the basics: converging data in a new way to better reach people affected by cold and flu
    • Ecosystem Partners: Sickweather, IBM Watson - The Weather Channel

  • Rapp and Toyota - USA
    • Project Name: Toyota Owner Welcome Experience

  • S4M, MediaCom/Lokall and Subway France - France
    • Project Name: Subway - You're The Chef
    • Ecosystem Partners: Adsquare

  • Starcom - USA
    • Project Name: Multi Touch Attribution (MTA) for the CPG Category
    • Ecosystem Partners: DCM (Doubleclick/Google) Ad Server, DSP TURN, comScore/Rentrak, Signal

  • Wunderman and GSK - USA
    • Project Name: Organically Grown: The FLONASE Story
    • Ecosystem Partners: Google


Award Categories

The I-COM Data Creativity Awards 2017 comprises 9 award categories; 11 overall Awards:

  • General
  • Attribution
  • Content Marketing
  • CRM
  • Data Visualisation
  • Mobile
  • Programmatic
  • Social Media
  • Video

The Official Selection finalists from the 9 award categories have the chance to become the prestigious Overall Winner I-COM Data Creativity Awards, and should the entry submission meet the set criteria, also the chance to win the I-COM Data Creativity Emerging Market Regions Award.

To help you identify the best category for you, a full Award definition is available in the Award category section.

The I-COM Data Creativity Awards Official Selection 2016:

  • AdMaster and Procter & Gamble, China
  • AdMaster and Nissan, China
  • Barclays, South Africa
  • Code Worldwide and Castrol, UK
  • Integral Ad Science, USA
  • Kuaizi and Alibaba, China
  • MediaCom and Volkswagen, Australia
  • MRM Meteorite and The Guardian News & Media, UK
  • PHD Media & Annalect and GSK, USA
  • PHD, Annalect & Accuen and Carnival Cruise Lines, USA
  • SapientNitro and Ideal Image, USA
  • SKO and Kantar Media, The Netherlands
  • Starcom and Samsung, Global
  • Starcom, USA
  • UM & Cadreon and The Economist, UK
  • Viant, USA
  • VivaKi and PayPal, Germany
  • Wunderman and Shell, UK

Official Selection presentations from 2016

See the previous finalists and winners of the I-COM Data Creativity Awards at the Hall of Fame.