I-COM Data Creativity Awards - Hall of Fame

At the 2012 Rome Global Summit, I-COM launched the first ever Data Creativity Awards to acknowledge the most creative people & companies in leveraging value from data. 

I-COM Data Creativity Awards, Porto – 2017

Official Selection:

Analytic Partners and Scotts Miracle-Gro - USA
◆ Project Name:  Connecting marketing with business impact through a consumer focused lens for a highly seasonal brand
◆ Ecosystem Partners: The Weather Source, Weather Alph 

Annalect and Time Warner Cable - USA
◆ Project Name: Annalect Programmatic Creative
◆ Ecosystem Partners: comScore clickstream (Data), OMD (Media), Neustar (DMP), Flashtalking (AdServing)

Dataiku and Voyage Privé Groupe - France
◆ Project Name: State-of-the-art Recommender System using Picture Recognition
◆ Ecosystem Partners: Cloudera, HP Vertica, Hive, Impala, Cafe, scikit learn, Tensorflow

Flashtalking & Tapad and Monarch Airlines - USA
◆ Project Name: Monarch Airlines Cross-Device Attribution using Cookieless Tracking

GroupM, Mediacom & Integral Ad Science and Scandinavian Airlines, SAS - Denmark & USA
◆ Project Name: Measuring Incremental SAS Sales Driven by Programmatic Strategies
◆ Ecosystem Partners: AppNexus Programmable Bidder, Google DoubleClick Campaign Manager

Havas helia and easyJet - UK
◆ Project Name: Time Flies
◆ Ecosystem Partners: SPSS (IBM), SAS

Havas helia and ITV News - UK
◆ Project Name: EagleAi
◆ Ecosystem Partners: BuzzSumo, IBM Watson, Netbase/Datasift

Marketing Evolution and Warner Bros - USA
◆ Project Name: ROI Brain
◆ Ecosystem Partner: Salesforce Krux

MediaCom & GroupM and SAS Airlines - Denmark
◆ Project Name: SAS Airlines Global Programmatic Transformation Project (Denmark)
◆Ecosystem Partners: AppNexus Programmable Bidder, Google Analytics 360, Google DoubleClick Campaign Manager, Google DoubleClick Studio, Integral Ad Science, Xaxis Turbine

Merkle and Samsung - USA
◆ Project Name: Samsung Business Audience Personas and Experience Activation
◆ Ecosystem Partners: Adobe, Eloqua, ReachForce

Mindshare & Xaxis Asia Pacific and GSK - Singapore
◆ Project Name: The Panadol Learning Machine
◆ Ecosystem Partners: AppNexus, Bombora, Eyeota, Grapeshot, Kantar LightSpeed, MOAT, Adobe TubeMogul, Turbine DMP, Videology

Mindshare and Castrol - India
◆ Project Name: How Castrol activated mini truck driver targeted only campaign
◆ Ecosystem Partner: Airtel

Mindshare and Unilever - India
◆ Project Name: 6 Pack Band - Happiness that truly went Viral : Powered by the PIVOT
◆ Ecosystem Partner: Y-Film

OMD and Google - UK
◆ Project Name: Google Community Notice Board
◆ Ecosystem Partners: Google Search Trends - interests relevant to Old Street, OpenLoop - Content Management System, ROUTE - Audience Planning, Touchpoints - Daily Activities, Travel for London - commuting behaviours

PHD and GlaxoSmithKline - USA
◆ Project Name: Looking beyond the basics: converging data in a new way to better reach people affected by cold and flu
◆ Ecosystem Partners: Sickweather, IBM Watson - The Weather Channel

Rapp and Toyota - USA
◆ Project Name: Toyota Owner Welcome Experience

S4M, MediaCom/Lokall and Subway France - France
◆ Project Name: Subway - You're The Chef
◆ Ecosystem Partners: Adsquare

Starcom - USA
◆ Project Name: Multi Touch Attribution (MTA) for the CPG Category
◆ Ecosystem Partners: DCM (Doubleclick/Google) Ad Server, DSP TURN, comScore/Rentrak, Signal

Wunderman and GSK - USA
◆ Project Name: Organically Grown: The FLONASE Story
◆ Ecosystem Partner: Google


The winners of the following categories are: 

Overall Winner & CRM Category Winner Havas helia and easyJet (UK)
◆ Ecosystem Partners: SPSS (IBM), SAS
◆ Speaker: Tash Whitmey - CEO, Havas Helia, UK

Attribution Category Winner - Marketing Evolution and Warner Bros (USA)
◆ Ecosystem Partner: Salesforce Krux
◆ Speaker: Andrew Corroll - VP, Marketing Evolution, USA

Content Marketing Category Winner - Wunderman and GSK (USA)
◆ Ecosystem Partner: Google
◆ Speaker: Yannis Kotziagkiaouridis - Global Chief Analytics Officer, Wunderman, USA

General Category Winner - DataiKu and Voyage Privé Groupe (France)
◆ Ecosystem Partners: Cloudera, HP Vertica, Hive, Impala, Cafe, scikit learn, Tensorflow
◆ Speaker:  Kurt Muehmel - VP Sales & Partnerships, EMEA, Dataiku, France

Programmatic Category Winner - MediaCom & GroupM and SAS (Denmark & USA)
◆ Ecosystem Partners: AppNexus Programmable Bidder, Google Analytics 360, Google DoubleClick Campaign Manager, Google DoubleClick Studio, Integral Ad Science, Xaxis Turbine
◆ Speaker: Anders Kjerboll - Programmatic Lead, GroupM, Denmark

Social Media Category Winner - Havas helia and ITV News (UK)
◆ Ecosystem Partners: BuzzSumo, IBM Watson, Netbase/Datasift
◆ Speaker: Tash Whitmey - CEO, Havas Helia, UK

Emerging Market Regions Award & Mobile Category Winner - Mindshare and Castrol (India)
◆ Ecosystem Partner: Airtel
◆ Speaker: Howard Gross - Global Digital Director, Mindshare, UK

The Official Selection finalists presenting at the I-COM Global Summit 2017 for the final round of judging. 

I-COM Data Creativity Awards, Seville – 2016

Official Selection:

◆ AdMaster and Procter & Gamble (China)
◆ AdMaster and Nissan (China)
◆ Barclays (South Africa)
◆ Code Worldwide and Castrol (UK)
◆ Integral Ad Science (USA)
◆ Kuaizi and Alibaba (China)
◆ MediaCom and Volkswagen (Australia)
MRM Meteorite and The Guardian News & Media (UK)
◆ PHD Media & Annalect and GSK (USA)
◆ PHD, Annalect & Accuen and Carnival Cruise Lines (USA)
◆ SapientNitro and Ideal Image (USA)
◆ SKO and Kantar Media (The Netherlands)
◆ Starcom and Samsung, Global Starcom (USA)
◆ UM & Cadreon and The Economist (UK)
◆ Viant (USA) 
◆ VivaKi and PayPal (Germany)
◆ Wunderman and Shell (UK)

The winners of the following categories are: 

Overall & CRM Category Winner: MRM Meteorite and The Guardian News & Media, UK
Speaker: Andrew Rowe - Head of Data Planning, MRM Meteorite, UK (pictured) 

Emerging Market Regions & General Category Winner: Barclays, South Africa
Speakers: George Depastas - Head of Real-Time Analytics Product, Barclays, Africa & Yasaman Hadjibashi - Chief Data Officer, Barclays Africa Group

Attribution Category Winner: Vivaki & Paypal, Germany
Speaker: Rene Klaus Lamsfuss - Chief Research Officer, VivaKi , Germany


Mobile Category Winner: Code Worldwide and Castrol, UK
Speaker: Matt McNeany - CEO, Code Worldwide / EVP, Global Chief Technology, RAPP, UK

Programmatic Category Winner: Starcom, USA
Speaker: Henry Webster - Director, Starcom, USA  

Video Category Winner: SKO and Kantar Media, The Netherlands
Speakers: Mariana Irazoqui - Research Director, SKO, The Netherlands & Oliver Pischke - Global Digital Director, Kantar Media, Germany 

See presentations from the Official Selection finalists presenting at I-COM Global Summit 2016 for the final round of judging. 

I-COM Data Creativity Awards, San Sebastian – 2015

Official Selection:

◆ Accuen & OMD (USA)
◆ Bottlenose (USA)
◆ Marketdata (Brazil)
◆ MediaCom (Norway)
◆ Médiamétrie (France)
◆ OMD (China) with 2 projects
◆ PHD (USA) with 2 projects
◆ POSSIBLE & Xaxis (Singapore)
◆ Starcom (USA)
◆ Starcom MediaVest Group (Australia)
◆ Turkcell (Turkey)
◆ Unilever (UK)
◆ Viant (USA)
◆ VisualDNA & RealEyes (UK)
◆ VMob (New Zealand)
◆ Xaxis (Germany)
◆ Xaxis & RealEyes (UK)

The winners of the following categories are: 

Overall Winner & TV Category: Médiamétrie (France)
Speaker: Julien Rosanvallon, Head of TV Department

Project: Hybrid Television Measurement In an increasingly fragmented context and facing competition from the Internet, French thematic TV channels need to become more visible while bearing in mind their special characteristics, especially targeting. How can we enrich television audience measurement via peoplemeter panel (such as the reference study Médiamat Thématik, currently published twice a year over 25 standard targets) with return-path data to provide frequent, accurate and detailed results on ultra-targeted segments? The objective of Mediametrie new generation of TV measurement is to provide finer and more frequent data and media planning data in order to help French thematic TV channels to better value their ad inventory and face the competition of digital players. 

Emerging Market Regions & General Category Winner: Marketdata & NET (Brazil)
Speaker: David Whittaker, Managing Director, Direct & Digital  

Data Visualisation Category Winner: MediaCom & IKEA (Norway)
Speaker: Dan Ruben Johansen, Digital Advisor/Digital Innovator  

Mobile Category Winner: VMob (New Zealand) & McDonald's (Netherlands)
Speaker: Christopher Dawson, Strategy Director  

Programmatic Category Winner: Accuen, OMD & McDonald's (USA)
Speaker: John Malysiak, Managing Director  

Social Media Category Winner: Unilever (UK)
Speaker: Rick van Yperen, People Analytics, Manager  

Audience Award with Honorable Mention Bottlenose (USA)
Speaker: Adam Blumenfeld, Director, Client Digital Strategies

See presentations from the Official Selection finalists presenting at I-COM Global Summit 2015 for the final round of judging. 

I-COM Data Creativity Awards Seville – 2014

Official Selection Winners:

◆ Accuen (Omnicom) (USA)
◆ Bottlenose & Razorfish (USA)
◆ Brand Karma & Starwood Hotels (Singapore)
◆ Ghostery & Telegraaf (USA)
◆ Havas MFG Labs & Warner Bros. (France)
◆ Johnson & Johnson & McNeil, Aveeno and Johnson's Baby, Ecosystem Partner: Research Now (USA)
◆ PHD Media, Ecosystem Partners: Yume and Nielsen (USA)
◆ Rapp & Brita (USA)
◆ Starcom  & Axis Bank (India)
◆ Starcom  & Suncorp Group, Ecosystem Partners: Mi9 & Powered by 9 (Australia)
◆ Xaxis & MediaCom and American Eagle Outfitters (USA) 

Starcom Mediavest Group (above) experienced the thrill of Royal Victory, winning both the Overall and Runner Up Categories for the Data Creativity Awards. Pictured from Left to right: Rome Winners, Darren Drew, Database Marketing and CRM Manager, eBusiness, Virgin Atlantic Airways, UK & Loren Grossman, Global Chief Strategy Officer for RAPP UK - Andreas Cohen, I-COM Chairman, Switzerland - Overall Winner Seville, Aarti Bharadwaj, Vice President Analytics Center of Excellence, Starcom MediaVest Group India and Competition Sponsor, Barry Adams, General Manager, Greater China & Southeast Asia, Experian Marketing Services, Hong Kong SAR.

Starcom MediaVest Group & Axis Bank, India was our Overall winner. Their project is entitled, 'A POEM With Numbers' and was presented by Aart Bharadwaji, Vice President, Analytics Center of Excellence, Starcom MediaVest Group.

Starcom Mediavest Group & Suncorp Group won the Runner Up Category for the I-COM Data Creativity Awards. Their project is entitled, 'Suncorp GIO - Building Trust through action, not words!' and was presented by Thaer Namruti, Group Data and Analytics Director, Starcom MediaVest Group.

Starcom MediaVest Group's thrust has been on Digital, Analytics and Content at the very core of media. The agency envisions the future of media planning as one of precision marketing, scaled content & innovation that is fuelled by real time data and analytics. This makes Starcom MediaVest future forward in its approach. SMG India has emerged as a center for product development and thought leadership in analytics that is then scaled across the globe. The India team has executed complex marketing analytics projects for SMG offices in India, US, UK, Australia, Philippines, Singapore and Indonesia.

Brand Karma & Starwood Hotels APAC Singapore won the Emerging Market Regions Award. Pictured from left to right: Andreas Cohen, I-COM Chairman, Switzerland - Janice Chan, Senior Director, Digital Marketing APAC, Starwood Hotels - Mario Jobbe, COO & Co-Founder, Brand Karma, Singapore and Competition Sponsor, Barry Adams, General Manager, Greater China & Southeast Asia, Experian Marketing Services, Hong Kong SAR.  

Their project is entitled: "From Conversations to Commerce: How a Hotel Company Made $2 Million from Social Media". In 2013 Starwood APAC approached Brand Karma with a desire to prove that social media could drive millions of dollars of hotel bookings. While many brands were using social media for "soft" results like awareness, fan engagement and word-of-mouth marketing, no hospitality brand had been able to make more than a few thousand dollars in revenue directly from social media. Brand Karma collaborated with Starwood APAC to create a simple yet focused strategy to accomplish this objective.  

Brand Karma is the leader in social commerce solutions for hotel, travel, and luxury brands. Founded in 2006 by three friends who are former Microsoft executives, today Brand Karma provides analytic tools marketers use to audit their brand, a social CRM to manage reputation, agency services to increase profitability, and consultants to form winning competitive sales and marketing strategies. Headquartered in the United States, Brand Karma has offices in France, Japan, China, Taiwan, and Singapore. For more information, visit www.brand-karma.com

I-COM Data Creativity Awards Rome - 2012

Official Selection Winners:

◆   Google (USA)
◆   IPG Media Lab and IAB Rising Stars (USA)
◆   Ipsos MORI (UK)
◆   Lambrakis Press (Greece)
◆   McCann Healthcare Worldwide (Japan)
◆   Momentum Worldwide (Japan)
◆   MEC (Argentina)
◆   MEC (Latin America, USA)
◆   PHD and GlaxoSmithKline (USA)
◆   Virgin Atlantic Airways and RAPP (UK)
◆   RAPP (USA)
◆   Xaxis (USA)
◆   Yahoo! (UK)

Congratulations to the Overall Winners of the I-COM Data Creativity Awards: Virgin Atlantic Airways & RAPP represented by Darren Drew, Database Marketing CRM Manager eBusiness, Virgin Atlantic Airways, UK and Fiona Sweeney, Marketing Services Consultant, RAPP, UK for the project: Blue Sky Thinking Virgin Atlantic, a trading name of Virgin Atlantic Airways Limited, is a British airline majority-owned by Sir Richard Branson's Virgin Group. RAPP is the world's leading multichannel marketing agency network. A new kind of lead agency, one which powers profitable customer experiences that change how people think, act and feel about brands. The experiences we create utilise traditional, digital, social and mobile media, as well as new technologies and invented media. They are the product of our creativity and 45 years of expertise in data, analytics, strategy, user experience, media and technology.

The winner of the Emerging Market Regions Category Award is MEC Argentina for the project 'Extreme research to power sports marketing: SPM (Sports Performance Model) for Toyota Argentina' led by Adrian Bareiros, Director Customer Experience, MEC Aregentina. Receiving the award on his behalf is Stephan Bruneau, Global Director, Analytics and Insight, MEC, UK. MEC Argentina specializes in providing full service communications, with the goal of providing the best strategic media planning agency. They create partnerships with brands implementing the most efficient for this platform. MEC studies the consumers and their behaviour in relation to the media, brands and consumer categories.