I-COM Data Creativity Awards 2018

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Together with our Patronage Organisations from around the world, we are proud to present the 6th edition of the I-COM Data Creativity Awards. 

The objective is to acknowledge the most creative people & companies in achieving business value and ideally, competitive advantage for their clients by leveraging value from data. Based on the submissions, the I-COM Data Creativity Awards Jury nominated the Official Selection finalists that presented at the 9th edition of the next I-COM Global Summit on April 9 - 12, 2018 in San Sebastian. After the 2nd round of judging the winners were announced.


Award winners 2018:

Overall Winner & Data Visualisation Category Award Winner

  • IBM, USA
    Project Name: Cognitive Marketing Management System

General Category Winner

  • Omnicom Media Group and NIKE, China
    Project Name: NIKE ecommerce accelerator program
    Ecosystem partners: Omniture, Cognos, Performance Horizon

Artificial Intelligence Category Winner

  • Amplero and Sprint, USA
    Project Name: Activating the Ripple Effect: Using Social Network Signals to Prevent Subscriber Churn through Amplero's AI Marketing Platform
    Ecosystem partners: RewardStream

Attribution Category Winner

  • Flashtalking, Integral Ad Science & Tapad and Dish Networks, USA
    Project Name: Advanced Insights enabled by Enhanced Data
    Ecosystem partners:  Invoca

CRM Category Winner

  • Wunderman and Shell, UK
    Project Name: Shell Drivers’ Club™ DataSense

Mobile Category Winner

  • GroundTruth and Outback Steakhouse, USA
    Project Name: GroundTruth, Outback Steakhouse, Spark - Driving new customers with Cost Per Visit
    Ecosystem partner: Spark

Programmatic Category Winner

  • Cadreon & Universal McCann and BMW, USA
    Project Name: The Ultimate Data Machine
    Ecosystem partners: Factual, Audience center 360, Mediabrands AMP

Emerging Market Regions Category Winner

  • Mindshare and Hindustan Unilever, India
    Project Name: CEREBRO – The Content Recommendations Wizard
    Ecosystem Partners: Vidooly, Radian6, NUVI, Facebook,YouTube

Official Selection 2018:

  • Amplero and Sprint, USA
    • Project Name: Activating the Ripple Effect: Using Social Network Signals to Prevent Subscriber Churn through Amplero's AI Marketing Platform
    • Ecosystem partners: RewardStream

  • Barclaycard International, UK
    • Project Name: Simplified Pricing – Making the complex simple

  • Cadreon & Universal McCann and BMW, USA
    • Project Name: The Ultimate Data Machine
    • Ecosystem partners: Factual, Audience center 360, Mediabrands AMP

  • Ericsson Emodo, Pinsight Media and T-Mobile, USA
    • Project Name: Location Verification as The Next Phase of Media Viewability

  • Flashtalking, Integral Ad Science & Tapad and Dish Networks, USA
    • Project Name: Advanced Insights enabled by Enhanced Data
    • Ecosystem partners:  Invoca

  • GroundTruth and Outback Steakhouse, USA
    • Project Name: GroundTruth, Outback Steakhouse, Spark - Driving new customers with Cost Per Visit
    • Ecosystem partner: Spark

  • GroupM & Kantar, India
    • Project Name: Campaign Watch
    • Ecosystem partners: Frrole, TAM Eikona

  • GroupM & Ogilvy & Mather and IBM, USA
    • Project Name: Advertising Optimization Dashboard
    • Ecosystem partners: Sizmek, Coremetrics, MediaOcean/Prisma, MediaMath, Convertro

  • IBM, USA
    • Project Name: Cognitive Marketing Management System

  • IPG Mediabrands and Sony, USA
    • Project name: One Sony
    • Ecosystem partner: Salesforce Marketing Cloud - Email Studio

  • Mediacom & GroupM and Shoe-d-vision, Denmark
    • Project Name: Shoe-d-vision: Walk the talk in the programmatic field – tailor made algorithms that grow business
    • Ecosystem partners: Integral Ads Science, GrapeShot, AppNexus, Bonsai, DoubleClick Studio

  • Médiamétrie, France
    • Project name: The renewal of the model of Mediaplanning: how to improve prediction in a digital world?

  • Mindshare and GSK, India
    • Project Name:  Unmasking the Hidden Audience
    • Ecosystem Partners: BARC, IMRB Kid scan study, Vidooly, Pokkt ad network, Inmobi ad network, Voot Kids

  • Mindshare and Hindustan Unilever, India
    • Project Name: CEREBRO – The Content Recommendations Wizard
    • Ecosystem Partners: Vidooly, Radian6, NUVI, Facebook,YouTube

  • MIT Sloan, Mediacom & GroupM and Radisson Hotel Group, Denmark
    • Project Name: Radisson Hotel Group - Algorithmic Attribution
    • Ecosystem partners: Google Data Transfer 2.0, Google Cloud Storage, R Studio, DoubeClick Campaign Manager, Spark on Amazon EMR, Adobe Analytics

  • Omnicom Media Group and NIKE, China
    • Project Name: NIKE ecommerce accelerator program
    • Ecosystem partners: Omniture, Cognos, Performance Horizon

  • Single Interface and Pizza Hut, India
    • Project Name: Frictionless O2O consumer acquisiting strategy 

  • Vodafone, UK
    • Project name: Vodafone Group Data Monetisation Recommendation Engine

  • Wunderman and Fundación Huésped, Argentina
    • Project Name: Talking Numbers

  • Wunderman and Shell, UK
    • Project Name: Shell Drivers’ Club™ DataSense

Award Categories

The I-COM Data Creativity Awards 2018 comprises 10 Award categories and 12 overall Awards.

◆ General
◆ Artificial Intelligence (NEW)
◆ Attribution
◆ Content Marketing
◆ CRM

◆ Data Visualisation
◆ Mobile
◆ Programmatic
◆ Social Media
◆ Video


Testimonials


NOTE: ABC has once again been engaged to independently cross-check and verify the results of each round of judging of the 6th edition of the I-COM Data Creativity Awards.  Starting with the 5th edition of the competition for Porto 2017, I-COM proudly added this additional control measure, to audit all the steps of the judging process in each round, providing transparency and accuracy to the final results.