Data Creativity Awards

Programmatic Category

Category Definition

I-COM defines the Programmatic category as work that includes the products and activities in Media Planning & Audience Targeting Innovation. Examples include, the marketing cloud, the RTB protocol, addressable audiences, marketing automation, measurement

Category Objective

To honor companies operating in the Media Planning & Audience Targeting Innovation space who apply data in unique ways that we can all learn from.

Judging & Criteria

50% of the scoring based on the actual project results (describe ROI, Awareness, Degree of Process Improvement)

50% to the extent to which Data Creativity in Media Planning & Audience Targeting Innovation was adopted in achieving those results.

Successful entries will include one or more of the following elements:

A. 8 General Data Creativity Elements

  • Creating New Insights From Multiple Data Sources
  • Effective and Efficient Integration of Data
  • Innovative Data Sourcing
  • Analytics Creativity
  • Using Insights To Evolve The Planning And Execution Process
  • Employing Different Marketing Sciences
  • Technology Innovation (in-house or with 3rd parties)
  • Innovative Data Visualisation

B. Elements of Data Creativity Specific to the Programmatic Category

  • Degree of Process Automation
  • Degree of Repeatability
  • Use of Automation of Upfront Media Planning or Intra-Campaign Execution
  • Degree of Applicability across multiple devices, channels, geographies or ad formats
  • Degree of Accessibility (small weighting)
  • Unique use of disparate data sets
  • Degree of Process Improvement

Who Should Enter?

Audience Relationship Management sector - ranging from Marketing Cloud offerings to the very specific, Marketing Cloud Spaces, Agency Trading Desks, DMP, SSP, DSP, eTailers.