I-COM Data Startup Challenge 2018
The 6th edition of the I-COM Data Startup Challenge will showcased top Startups from around the world who leverage value from Marketing Data & Measurement as the central selling point of their product or services.
Success in a Data world means aligning a “dream team” and Ecosystem of companies that enable competitive advantage for their clients by leveraging value from Data. Never before has there been such a curiosity and need for large enterprises to understand and invest in the latest approaches and technologies that are on the horizon.
Award Winners 2018
- Overall Award Winner, Emerging Market Regions Award & AI Category Winner: Thematic, New Zealand
- General Category Winner: MeasureMatch, UK
For the 2018 Data Startup Challenge:
◆ The Top 20 Startups had an opportunity to attend the 4-day I-COM Global Summit (including the iconic Gala Dinner) as part of the Official Selection at a discounted Summit access fee.
◆ Only the Top 10 Startups qualified to participate in the final round of judging and present to all the Global Summit attendees.
◆ The Top 10 Startups had the opportunity for 1 on 1 meetings with major brands & agency groups like Unilever, Havas, Publicis, WPP*
E Fundamentals was proud to be announced as the overall winner of the prestigious 2017 I-COM Data Startup Challenge and also winner of the Attribution category. This competition attracts great entries from around the world providing a valuable learning experience. The judging panel is of the highest quality and developing our submission helped us to sharpen our communications. The event itself is a wonderful opportunity to meet potential clients and collaborators.
For companies like ours, global knowledge sharing among peers and developing our business across borders is invaluable. We have found great value in connecting to the world via I-COM, engaging new audiences. We loved being a part of I-COM 2017 because it has brought us fresh exposure to potential customers. To top it all, the support by the I-COM team has been brilliant - quick, helpful and personal.
Being selected as an Official Selection in the Data Startup Challenge 2017 has helped our business immensely, giving us global recognition that opened doors to new clients and investors. I was impressed by the other startups we competed against, and the attendees at the Global Summit were top notch and we made many new high level connections with some of the world's largest brands and agencies. We'll definitely be attending I-COM every year from now on!
I-COM Global [Summit 2016] was a fantastic event for us. We enjoyed meeting so many leaders from the global marketing and data space in such a perfect location to mingle and get to know one another. To win two awards was an absolute highlight and we have initiated many relationships that are continuing today!
We found I-COM Data Venture in Sevilla  a great opportunity to meet and communicate with experts in data marketing. During the summit, we explored a lot of potential directions for our company and shared and discussed our efforts in data marketing with associates….[the summit] was held in an open and welcoming environment. We gained very useful suggestions and ideas among discussions.
I-COM is definitely ‘THE’ place to be for Data Driven companies. Participating to the 2016 Startup Challenge gave us a tremendous opportunity to present our Data Science platform to Data best-in-class players in Retail, Banking or Industry. As an output, and thanks to the great conditions created by the I-COM Team, we have been able to engage interesting, direct and fruitful conversations with many companies including Unilever and others.
Andreas and his team have created a perfect blend of location, food and business. He brings together the best of breed in a fun environment to explore new thoughts and address industry challenges. I enjoyed the sessions and the overall atmosphere [I-COM Global Summit 2016] was a delight.
For the second year in a row, Unacast participated as a finalist in the I-COM Data Venture Challenge. The events have been an excellent way for Unacast to showcase its technology for the top people within the data and advertising industry, and winning the overall category last year helped us accelerate our business further.
Being a part of the 2016 I-COM Data Venture Challenge was an extraordinary experience for S4M. It was very impressive to meet other presenters and address challenges from advertising decision makers and international stakeholders from leading media and creative agencies worldwide. This is a must-do event for marketing experts, especially for data-driven actors. It was truly insightful to engage in conversations on innovative applications between anonymised user data and consumer research panel data - both rising challenges in the heart of our industry today.
For data driven start-ups there is no better place to get recognised than at I-COM. Speaking on stage in front very experienced judges and networking throughout the event can put you on the map. Being made the overall winner for the I-COM Data Venture Challenge has helped VMob raise its profile in Europe and around the world. Following our participation we were able to secure a deal with a major European retailer and this was helped by the credibility and validation that the company received from I-COM judges in San Sebastian.
The I-COM Data Venture Challenge was an amazing experience, affording us the opportunity to share the products we've built based on social data, to a very broad and influential, global audience. I-COM has been instrumental to Shareablee's growth and the I-COM team is very committed to surfacing innovation and helping young companies - I highly recommend going for it!
It was a great event that gathered the latest trends, technologies and business models in data driven marketing. An excellent opportunity to catch-up about the ever-changing marketing and analytics landscape and its developments. A networking opportunity with people in the industry with a diverse background in terms of geography, areas of expertise and company size and profile.
◆ To connect with key clients who could potentially invest in your product / service and help propel your company to the next level of development;
◆ To gain global exposure to key decision makers in the marketing industry;
◆ To meet with seasoned executives for mentoring during “Office Hours” session;
◆ To present your work in front of our distinguished Jury members;
◆ To be center stage as winners of the I-COM Data Startup Challenge;
◆ To leverage press coverage of your company, product and service during the I-COM Global Summit;
◆ To use the industry recognized branding “I-COM Award Winner” across your internal and external communications;
◆ To enhance both personal and business reputations.
An “Office Hours” session gives Startup founders the opportunity to receive advice from seasoned executives about their most pressing business challenges and establish connections with large enterprises. For executives, the format is an easy, rewarding way to share their knowledge and to get to know promising young companies.
Big brands and notable companies that were represented by top senior and C-level executives at the I-COM Global Summit 2017 in Porto, Portugal, include:
◆ Overall Winner
◆ The Emerging Market Regions
◆ Artificial Intelligence (NEW)
◆ Content Marketing
◆ Social Media
Note: Each Startup can enter only in 1 category and once per competition.
The General category covers any Startup that leverages value from Data as a central selling point of its product or service.
◆ Artificial Intelligence
Artificial Intelligence is regarded as a computerized system that exhibits behavior that is commonly thought of as requiring intelligence. AI problems and solutions fall in one of the following categories:
a. Systems that think like humans (e.g., cognitive architectures and neural networks);
b. Systems that act like humans (e.g., pass the Turing test via natural language processing; knowledge representation, automated reasoning, and learning),
c. Systems that think rationally (e.g., logic solvers, inference, and optimization); and
d. Systems that act rationally (e.g., intelligent software agents and embodied robots that achieve goals via perception, planning, reasoning, learning, communicating, decision-making, and acting).
Rewarding work that measures the incremental value of marketing channels, strategies and tactics against business outcomes. Attribution should directly drive optimisation of marketing to improve business outcomes.
◆ Content Marketing
Rewarding work that involves a strategic and tactical marketing approach focused on creating and distributing information to the buyer that is valuable, relevant and helpful for a target audience using a combination of owned media (e.g. blogs, microsites, social media conversations, print and digital publications, etc.), paid media and earned media.
Rewarding work that is leveraging known customer data to better drive and measure marketing results across all channels.
Rewarding work involving data stemming from mobile devices. The data does not need to be exclusively mobile and can be cross-channel in nature.
Rewarding work that includes the products and activities in Media Planning & Audience Targeting Innovation. Examples include: the marketing cloud, the RTB protocol, addressable audiences, marketing automation and measurement.
◆ Social Media
Rewarding work that falls within a broad definition of social media, beyond paid advertising in social platforms. This includes topics of social-driven commerce, user comments or conversations, user-generated content, forums and message boards, crowdsourcing/crowdfunding, social publishing, and social media listening.
Rewarding work that shows a creative use of data, measuring how viewers are watching video content across devices. Television accounts for 40% of ad spend globally and is in a period of rapid change, viewing is fragmenting across channels and devices with audience measurement struggling to keep up.
Qualifying entries must include data stemming from audiovisual content that was at some point broadcasted as part of its distribution, either as programming or advertising.
If there are any issues or concerns regarding the requested information, kindly email us.