I-COM Data Startup Challenge
Entry Form

Entry submissions are now closed. Late entries may be considered on a case-by-case basis, email us at dsc@i-com.org

Should your Startup meet the entry criteria as outlined on the Award overview section and you wish to enter, please complete and send the form, below.  

The Award Categories for the I-COM Data Startup Challenge competition include a total of 10 awards: The Overall Winner and The Emerging Market Regions Award, and 8 specific category awards for General, Attribution, Content Marketing, CRM, Mobile, Programmatic, Social Media and Video.   

Each Startup can enter only once per competition, and in only one category.

Price per Entry is EUR 49,-

Entry Categories

The following are the entry categories:

  • Startup General Award:

The General Award category covers any Startup that leverages value from Data as a central selling point of its product or service.

  • Startup Attribution Award:

I-COM defines the Attribution Category as follows:

Rewarding work that measures the incremental value of marketing channels, strategies and tactics against business outcomes. Attribution should directly drive optimisation of marketing to improve business outcomes.

  • Startup Content Marketing Award:

I-COM defines the Content Marketing category as follows:

Rewarding work that involves a strategic and tactical marketing approach focused on creating and distributing information to the buyer that is valuable, relevant and helpful for a target audience using a combination of owned media (e.g. blogs, microsites, social media conversations, print and digital publications, etc.), paid media and earned media.

  • Startup CRM Award:

I-COM defines the CRM Category as follows:

Rewarding work that is leveraging known customer data to better drive and measure marketing results across all channels.

  • Startup Mobile Award:

I-COM defines the Mobile Category as follows:

Rewarding work involving data stemming from mobile devices. The data does not need to be exclusively mobile and can be cross-channel in nature.

  • Startup Programmatic Award:

I-COM defines the Programmatic Category as follows:

Rewarding work that includes the products and activities in Media Planning & Audience Targeting Innovation. Examples include, the marketing cloud, the RTB protocol, addressable audiences, marketing automation, measurement.

  • Startup Social Media Award:

I-COM defines the Social Media category as follows:

Rewarding work that falls within a broad definition of social media, beyond paid advertising in social platforms. This includes topics of social-driven commerce, user comments or conversations, user-generated content, forums and message boards, crowdsourcing/crowdfunding, social publishing, and social media listening.

  • Startup Video Award (formerly known as TV):

I-COM defines the Video category as follows:

Rewarding work that shows a creative use of data, measuring how viewers are watching video content across devices. Television accounts for 40% of ad spend globally and is in a period of rapid change, viewing is fragmenting across channels and devices with audience measurement struggling to keep up.

Qualifying entries must include data stemming from audiovisual content that was at some point broadcasted as part of its distribution, either as programming or advertising.

Entry Form

Kindly check if your startup meets the following requirements:
If you are not able to check all the requirements, and still wish to enter, please add a brief explanation for exception consideration in the below text box.

NOTE: All questions with an asterisk (*) require an answer.

A paragraph providing the background of the company and its founding.
1-2 paragraphs of the company's vision and raison d’être. What market is the company serving and describe the problem you are solving. How do you intend to penetrate that market? It’s a brief overview of your business plan.
Bios (max 2 paragraphs each) of the key executives.
One page description of the following: a. Describe the market challenge - customer problem b. Define the market segmentation - Competition, Available Products, Customers c. SWOT Analysis d. Define the strategy to achieve the plan (i.e. the 5 P’s)
The goal should be to give the judges an understanding of how well management knows the business and market in terms of what it will take to implement their plan, what hurdles they anticipate, and how they will achieve their objectives. Examples can be that one of the key objectives is to achieve x% penetration of the agency segment of the market. Then management would need to explain the operational model that will get them there via plans for sales, pricing, distribution, partnerships, whatever their plan is to achieve the goal.
The technical overview may consist of the following items: a) High-level overview of technology, incl. key differentiators - couple of paragraphs b) Logical architecture diagram c) Data Flow Diagram d) max of 2 PPT slides
2 paragraphs on a detailed example of how revenue is generated. A business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts. The process of business model construction is part of business strategy. In theory and practice, the term business model is used for a broad range of informal and formal descriptions to represent core aspects of a business, including purpose, business process, target customers, offerings, strategies, infrastructure, organizational structures, trading practices, and operational processes and policies. The business model can also be illustrated via the Case Study.
(The client can be anonymous) Maximum 1 page on an actual example of the implementation of your business model.
Supporting Materials
Supporting materials can consist of testimonials, research, performance analysis, collateral, screen grabs, pictures etc. Entrants may send up to 3 files of supporting material of no more than 4 pages each. Attached files must be no more the 2MB each, documents must be in .pdf or .doc (word) format. If you have supporting materials please send them to email dsc@i-com.org, with email title: DVC supporting materials & Name of your company.
If you have video material supporting your entry, please insert hyperlink.
Kindly provide name and contact details of the person submitting the entry.
Please include full phone number including country code.
Address *

For the 2017 Data Startup Challenge, I-COM will extend an invitation to the Top 20 startups to register for the I-COM Global Summit as part of the Official Selection.  

The Top 10 Startups also qualify to participate in the final round of judging and present to all the attendees of the I-COM Global Summit.  It is required for at least one team member or a qualified representative from each of the top 10 shortlisted companies to register and attend the Summit.  Special Startup price for a Summit Access is EUR 1.890,-.

The information from your entry will be treated confidentially by the Startup Challenge Jury.

If there are any issues or concerns regarding the requested information, kindly email us here.