I-COM Data Startup Challenge
Should your Startup meet the entry criteria as outlined on the Award overview section and you wish to enter, please complete and send the form, below.
The Award Categories for the I-COM Data Startup Challenge competition include a total of 11 awards consisting of: The Overall Winner and The Emerging Market Regions Award, and 9 Awards covering entries from the following categories: General, Artificial Intelligence, Attribution, Content Marketing, CRM, Mobile, Programmatic, Social Media and Video.
Each Startup can enter only once per competition, and in only one category.
Deadline for Entries is January 15, 2018.
Price per Entry is EUR 49.-
The following are the entry categories:
Startup General Award:
The General Award category covers any Startup that leverages value from Data as a central selling point of its product or service.
Startup Artificial Intelligence Award:
The Subcommittee is currently working on creating judging criteria for this category.
Startup Attribution Award:
I-COM defines the Attribution Category as follows:
Rewarding work that measures the incremental value of marketing channels, strategies and tactics against business outcomes. Attribution should directly drive optimisation of marketing to improve business outcomes.
Startup Content Marketing Award:
I-COM defines the Content Marketing category as follows:
Rewarding work that involves a strategic and tactical marketing approach focused on creating and distributing information to the buyer that is valuable, relevant and helpful for a target audience using a combination of owned media (e.g. blogs, microsites, social media conversations, print and digital publications, etc.), paid media and earned media.
Startup CRM Award:
I-COM defines the CRM Category as follows:
Rewarding work that is leveraging known customer data to better drive and measure marketing results across all channels.
Startup Mobile Award:
I-COM defines the Mobile Category as follows:
Rewarding work involving data stemming from mobile devices. The data does not need to be exclusively mobile and can be cross-channel in nature.
Startup Programmatic Award:
I-COM defines the Programmatic Category as follows:
Rewarding work that includes the products and activities in Media Planning & Audience Targeting Innovation. Examples include: the marketing cloud, the RTB protocol, addressable audiences, marketing automation and measurement.
Startup Social Media Award:
I-COM defines the Social Media category as follows:
Rewarding work that falls within a broad definition of social media, beyond paid advertising in social platforms. This includes topics of social-driven commerce, user comments or conversations, user-generated content, forums and message boards, crowdsourcing/crowdfunding, social publishing, and social media listening.
Startup Video Award:
I-COM defines the Video category as follows:
Rewarding work that shows a creative use of data, measuring how viewers are watching video content across devices. Television accounts for 40% of ad spend globally and is in a period of rapid change, viewing is fragmenting across channels and devices with audience measurement struggling to keep up.
Qualifying entries must include data stemming from audiovisual content that was at some point broadcasted as part of its distribution, either as programming or advertising.
For the 2018 Data Startup Challenge, I-COM will extend an invitation to the Top 20 startups to register for the I-COM Global Summit as part of the Official Selection.
The Top 10 Startups also qualify to participate in the final round of judging and present to all the attendees of the I-COM Global Summit. It is required for at least one team member or a qualified representative from each of the top 10 shortlisted companies to register and attend the Summit. Special Startup price for a Summit Access is EUR 1.890,-
The information from your entry will be treated confidentially by the Startup Challenge Jury.
If there are any issues or concerns regarding the requested information, kindly email us here.