Private Roundtable: Digital Measurement Industry Bodies (D-MIB) 2017
D-MIB comprises the leaders of national digital audience measurement organisations like JICs (Joint Industry Committees), MOCs (Media Owned Companies), ABCs (Audit Bureaus of Circulation), IABs and tripartite initiatives.
The Steering Committee of the D-MIB (Digital Measurement Industry Bodies) has organised the 5th edition of this Private Invitation-Only Roundtable that will happen on April 24th from 9:00-16:00 in Porto, Portugal during the I-COM Global Summit 2017. The Roundtable is preceded by a Private Dinner on Sunday, April 23rd.
The D-MIB Private Roundtable is a unique gathering in terms of breadth of organization type and geographic coverage in the Digital space and is an invitation-only event.
D-MIB leverages the advantages of coming together, to share best practice and collectively improve how audiences are measured for the purpose of supporting display advertising. Also, given the rising importance of Global approaches to measurement, there is an increasing opportunity and need to benchmark, collaborate and coordinate activities on an international level.
As many of the D-MIB organisations are regular I-COM attendees, we agreed that it would be synergetic to facilitate a private meeting as part of our I-COM Global Summit.
The goal of the D-MIB Private Roundtable 2017 is improving issues associated with digital & cross-media audience measurement and ensuring that these lead to marketing value metrics and ROI. In addition, handling brand safety, quality & transparency, implications of Walled Gardens, global standards and programmatic.