I-COM Digital Measurement Industry Bodies (D-MIB)

The Steering Committee of D-MIB (Digital Measurements Industry Bodies) comprises the leaders of national digital audience measurement organisations including; JICs (Joint Industry Committees), MOCs (Media Owned Companies), ABCs (Audit Bureaus of Circulation), IABs and tripartite initiatives.

The group discusses the advantages of coming together, to share best practice and collectively improve how audiences are measured for the purpose of supporting display advertising online. 

Given the rising importance of Global approaches to measurement, there is an increasing opportunity and need to benchmark, collaborate and coordinate activities on an international level.


Board Members