Frontiers of Marketing Data Science Journal

At the Forefront of the Marketing Data Revolution

About the Journal

What is the Frontiers of Marketing Data Science Journal?

The Frontiers of Marketing Data Science Journal is a biannual digital publication creating a bridge between the ideas of leading researchers and practitioners, and key marketing and advertising industry decision makers. Unlike similar journals, it is focused on helping make ideas and researchers impactful in the wider industry.

Frequency of Publication

The Frontiers of Marketing Data Science Journal is published biannually (twice a year). 

Target Audience

Researchers and practitioners who are seeking to increase the impact of their work through having a greater access to key marketing and advertising industry decision makers.

Content

◆ Contributions should have a clear focus on marketing and advertising data and measurement;
◆ Contributions should focus on work that is practically applicable and should be of interest to both practitioners and decision makers;
◆ Contributions may be replicable methods, reviews, or vision papers;
◆ Contributions are encouraged to focus on quality of data visualization and storytelling;
◆ Anecdotal case-studies or marketing/sales pitches are not welcome.