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I-COM IPB-GS Board

I-COM Awards Jury

Venture Challenge Board

 

I-COM Global Summit Programme: October 15-18th 2012

 

The following conference content was created in consensus by the I-COM Programme Board and is subject to change.

 

Past I-COM themes focused on connecting the silos whether it be countries (Berlin '05), media channels (Barcelona '08) or measurement sciences (Lisbon '10) to establish a more holistic basis for industry deliberations to strive to discover the 'True Picture' of what is happening in the Digital Media landscape. Building on these ideas and responding to new trends, Rome '12 theme is:

 

'Big Data: Game Changing Strategies that drive your Brand'

 

 

I-COM GLOBAL SUMMIT AGENDA

 

 

✦ Off-Piste Programme (before & after event)

Combine taking some time to explore one of the world's great destinations with networking and famous Roman cuisine. Click here for more information.

 

 

 

✦ October  15th - Global Summit Welcome Day

 

 

15:00        

Registration & Networking

 

19:00        

Welcome Cocktail & Flying Buffet at Conference Hotel

 

 

 

 

✦ October  16th

 

09:00        

I-COM Delegate Meet & Greet Networking

 

09:00        

D-MIB Private Roundtable (invitation Only)

Sponsored by

D-MIB (Digital Measurement Industry Bodies) comprises the leaders of national digital audience measurement organisations like JICs (Joint Industry Committees), MOCs (Media Owned Companies), ABCs (Audit Bureaus of Circulation) and tripartite initiatives.

As many of the D-MIB organisations are regular I-COM attendees, we agreed that it would be synergetic to facilitate a private meeting as part of our I-COM Global Summit. The D-MIB Private Roundtable will be the first one of its kind in terms of breadth of organization type and geographic coverage in the digital space.

 

 

11:30        

Coffee Break

 


12:00

I-COM Big Data Venture Challenge

 

        

The Big Data Venture Challenge is a startup competiton, showcasing the top Data-Driven startups from around the world with Data / Measurement solutions for the Digital Marketing Industry. The Official Selection of Startups is shown below

 

 

The Emcee

Guy Phillipson, CEO, IAB, UK 

The Jury

Brian Jacobs, BJ&A Investments, UK

Dean McRobie, CTO, Annalect (Omnicom Media Group), USA

Gianluca Dettori, Founder and Chairman, dPixel, Italy

Luke Christison, Partner for Consulting, Mindshare Worldwide, UK

The Startups

 

Amir Freund, CEO, Fornova and CEO, GoldenFeeds, Israel

Gilles Babinet, Chairman, Captain Dash, France

Hans Yu, Founder & CEO of Counect, China

Jalal Nasir, CEO, Pixalate, USA

Jonny Steel, Director of Business Development, ClickTale, Israel

Kevin Tan, CEO, eyeota, Singapore

Lauren S Moores, Chief Scientist, EveryScreen Media, USA

Petteri Vainikka, VP Marketing, Enreach Solutions, Finland

Vicky Brock, CEO, Clear Returns, UK

 

 

13:30        

Lunch


 

14:30        

I-COM Knowledge Centre (Part I)

Event segment showcasing our Sponsors. The place to find out the latest perspectives and product updates from the leading Providers of Research and Data Services.

 

Niko Nelissen, CEO, TapCrowd, Belgium
Paul Dahill, MD & Director of Account Development Europe, AudienceScience, UK
Andreas Piani, General Manager Europe, Arbitron Mobile, France
Stephan Noller, CEO, Nugg.Ad, Germany
Lauris Lietavietis, Regional Online Audience Research Director, Gemius, Latvia
James Sandoval, SVP & Managing Director EMEA, BrightTag, UK
Lucas Hulsebos, Global Business Unit Director, MetrixLab, Netherlands
Mike Baker, CEO, DataXu, USA
Richard Webb, CEO, Effective Measure, Australia
Mikko Kotila, CEO, Statsit, Singapore

 

 

16:20        

Coffee Break

Sponsored by

 

16:40 - 18:00       

I-COM Knowledge Centre (Part II)

 

Paul Goode, Head of Industry Relations, comScore, UK
Oliver Pischke, MD, Kantar Media Spring, Germany
Andrew Bradford, VP, Client Consulting, Media, The Nielsen Company, UK
Jean-Baptiste Sabiani, Head of International Media Strategy, Orange Advertising, France
Ralf Haberich, Chief Commercial Officer, Webtrekk, Germany

 

 

18:30

Transportation to Social Activities

Please meet in lobby

 

 

19:00       

Spanish Steps Cocktail

Walking Tour "Age of Empire"

Sponsored by

 

20:30        

I-COM Gala Awards Dinner  

at Grand Hotel Plaza, Via del Corso 126

Dress code: Black Tie Optional

 

Sponsored by

 

23:00        

Nightcap at Salotto 42, Piazza di Pietra 42

Sponsored by

 

 

 

✦ October  17th

 

9.00
Patronage Welcome
Andreas Cohen, Chairman, I-COM, Switzerland

 

 

9.10
The Business of Big Data

 

Moderation:
Bruce Hoang, Group Marketing Director, Orange, France

 

John Burbank, President, Strategic Initiatives, Nielsen, USA
Magid Abraham, CEO, comScore, USA
Massimo Casiraghi, Analytics Products Lead Accenture, Italy
Mike Baker, CEO, DataXu, USA
Stephan Noller, CEO, Nugg.Ad, Germany

 

 

10.15
Organisational Implications of Big Data (Culture, Staffing)

 

Moderation:
Dean McRobie, CTO, Annalect (part of Omnicom Media Group), USA

 

John Nardone, CEO, [x+1], USA
Stephan Bruneau, Global Director Analytics & Insight, MEC, UK

 

 

10.45
Coffee Break

 

 

11.15
Data Visualisation: More than just pretty pictures

 

Moderation:
James Smythe, Owner, Culture of Insight, UK

 

Alper Eroglu, Digital & Social Media, Global Senior Brand Manager, Unilever, Italy
Chris Perry, Joint CEO, Fabric Worldwide, UK

 

 

11.40
Business Intelligence Reinvented

 

Moderation:
Matt Wright, CTO, Keystone Solutions, USA

 

Ralf Haberich, Chief Commercial Officer, Webtrekk, Germany
Luke Christison, Partner for Consulting, Mindshare Worldwide, UK

 

 

12.15
Business impact of Social Media

 

Moderation:
Dan Calladine, Head of Media Futures, Isobar, UK

 

Brad Smallwood, Head of Measurement & Insights, Facebook, USA
Janice Chan, APAC Director of Digital Marketing, Starwood Hotels, Singapore
Tim McLoughlin, Head of Social Media Insight, ævolve (Aegis Media), UK

 

 

12.55
Lunch

 

14.05
Benchmarking: What is the currency / value for Social?

 

Moderation: 
Layla Pavone, Managing Director, Isobar, Italy

 

Amanda Richards, Global Media Director Refreshment, Unilever, Italy
Brad Smallwood, Head of Measurement & Insights, Facebook, USA
Bryan Tookey, COO & European MD, Brandwatch, UK
John Lovett, Senior Partner, Web Analytics Demystified & President, Digital Analytics Association, USA
Marshall Manson, Managing Director, Digital, EMEA, Edelman, UK
Thomas Stoeckle, Analytics Director, WCG, UK

 

 

15.00
Leveraging Consumer Insights

 

Moderation:
Jef Vandecruys, Global Project Leader Digital connection, AB-InBev, Belgium

 

Christina Jenkins, Head of Research & Insights at LinkedIn, EMEA, UK

 

 

15.15
Man vs Machine & The Future of Media Planning

 

Moderation:

 

Keynote Address:
Anthony Rhind, co-CEO, Havas Digital, UK

Aaron Fetters, Director Insights & Analytics Solutions Center at Kellogg Company, USA
Marco Tinelli, CEO, FullSIX, France
Dr. Sven Dierks, Managing Director, AGOF Services, Germany

 

 

16.10
Benchmarking Privacy: Data Ownership across countries

 

Moderation:
Alain Heureux, President and CEO, IAB Europe, Belgium

 

David McCaughan, EVP/General Manager, McCann WorldGroup Tokyo, Japan

 

 

16.35
Coffee Break

 

 

17.00
Applying Consumer / Audience Analytics to business decisions

 

Moderation:
Doron Wesly, Head of Market Strategy, Tremor Video, USA

 

Deborah Marquardt, VP Media & Integrated Marketing, L'Oreal, USA
Bettina Sherick, SVP, Digital Marketing, 20th Century Fox Int'l, USA
Scott Thomson, Global Head of Analytics, Naked Communications, UK

 

 

17.40
Measurement Mashups

 

Moderation:
Craig Stacey, Director, Center for Measurable Marketing, New York University, USA

 

Anke Audenaert, Founding Partner and Head R&D, JumpTime, USA

 

 

17.52
Data Creativity Awards Winners' Presentations

 

 

18.05
Big Data Venture Challenge Winners' Presentations

 

 

18.45
Transport to Social Activites

Please meet in lobby

 

 

19:15

Spanish Steps Cocktail

Walking Tour "Trastevere and the Jewish Quarter"

Sponsored by

 

20:30        

Roman Rustic Dinner  at Ristorante da Meo Patacca, Piazza dei Mercanti 30

Dress code: Smart Casual

 

 

23:00        

Nightcap at Di Marzio at Piazza Santa Maria in Trastevere, 15

Sponsored by

 

 

 

✦ October  18th

 

 

9.10
The Evolution of Digital Metrics

 

Moderation:
Kate Sirkin, EVP, Global Research Director, Starcom MediaVest Group, USA

 

Duke Fanelli, SVP, Marketing & Comm., Association of National Advertisers (ANA), USA
George Ivie, CEO, MRC (Media Rating Council), USA
Josh Chasin, Chief Research Officer, comScore, USA
Silke Kreutzer, Dept Manager of Research & Innovation, AGOF Services, Germany

 

 

9.52
Multi-Screen Measurement

 

Moderation:
Jane Clarke, Managing Director, CIMM, USA

Introduction
Jennie Beck, Global Director, Kantar Media/TNS, United Kingdom

 

Planning
Lynne Robinson, Research Director, IPA, UK
Haruko Minagawa, Touchpoint Evangelist, TBWA HAKUHODO, Japan

 

Verifying Exposure / Audience Measurement
Artie Bulgrin, SVP Research & Analytics, ESPN, USA
Bas de Vos, Managing Director, SKO, Netherlands
David Gosen, European Managing Director, Digital, Online & Telecoms, Nielsen, UK
Frans Kok, Managing Director, JIC STIR, Netherlands
Georges Mao, Head of Market Insights Southern Europe, Google, France
Owen Charlebois, Sr. Manager, Cross Media Research, Google, USA
Robert Schäffner, Head of Research Media Analysis, IP Deutschland, Germany

 

Advertising Effectiveness
Michele Madansky, Media and Market Research Consultant, USA

 

 

11.30
Coffee Break & Breakout Sessions on Topics
 
Sponsored by
 

 

12.30
Panel Discussion on The Evolution of Digital Metrics

 

Moderation:
Kate Sirkin, EVP, Global Research Director, Starcom MediaVest Group, USA

 

David Gosen, European Managing Director, Digital, Online & Telecoms, Nielsen, UK
Jane Clarke, Managing Director, CIMM, USA
Josh Chasin, Chief Research Officer, comScore, USA
Yaakov Kimelfeld, PhD, Chief Research Officer, Kantar Media Compete, USA


12.45
Rising importance of Global approaches

 

Moderation:
Richard Foan, GE Director of Comm & Innovation, ABC, UK

 

Alison Fennah, Vice President, Research & Marketing, IAB Europe, UK
Artie Bulgrin, SVP Research & Analytics, ESPN, USA
Harald Amschler, Chairman, i-jic & Head of Research, WEMF AG, Switzerland
Richard Webb, CEO, Effective Measure, Australia
Stef Peeters, General Manager, CIM, Belgium

 

 

13.35
Lunch

Sponsored by

 

 

14.45
Integrating & fusing data from various sources to create a single measurement
Ivor Millman, BARB ADVISOR, ITV, UK

 

 

14.52
Mobile Media Measurement

 

Moderation:
Rob Jonas, VP & MD, EMEA and Global Business Operations, InMobi, UK

 

Andreas Piani, General Manager Europe, Arbitron Mobile, France
Laurent Battais, SVP for Performance & Cross Media, Mediametrie, France
Jo Rigby, Global Director Insights, Omnicom Media Group, UK
Scott McDonald, SVP Research & Insights, Conde Nast, USA

 

 

15.30
Multi-Channel Attribution Management

 

Moderation:
Steve Simpson, EVP, Global MD: Data & Analytics, Starcom MediaVest Group, UK

 

Jessica Kernan, Chief Strategy Officer, North America, RAPP, USA
John Zell, VP CRM Solutions, Razorfish, USA

 

15.55
Adserving: Do we need an evolution or revolution? (incl. Ad Verification, Tagging, Attribution, Consolidation)

 

Moderation:
David Smith, CEO, Mediasmith, USA

James Sandoval, SVP & Managing Director EMEA, BrightTag, UK
Mark Brown, Director Data & Technology for Analytics and Insight, MEC, UK
Mikko Kotila, CEO, Statsit, Singapore 

 

 

16.30
Coffee Break
Sponsored by

 

 

16.55
Effective targeting in the consumer pathway

 

Moderation:
Chris Copeland, CEO, GroupM Next, USA

Basem Nayfeh, CTO, AudienceScience, USA

 

 

17.11
Multi-Channel Analytics

 

Moderation:
Oliver Schiffers, Head of Data & Analytics, SapientNitro, Germany

 

Michael Kaushansky, SVP, Insights & Analytics, Havas Media, USA
Thaer Namruti, Group Data & Analytics Director, EMEA, Starcom MediaVest Group, UK

 

 

17.31
Advertising Effectiveness in the Digital Age

 

Moderation:
Shubu Mitra, Director Planning Effectiveness, Coca-Cola, USA

 

Amit Phansalkar, Director Data Science & Analytics, Kantar Media Compete, USA
Claudia Pardo, SVP Watch, Ad Solutions Europe, Nielsen, Switzerland
Jeffrey Graham, Director of Advertising Research, Americas, Google
Lucas Hulsebos, Global Business Unit Director, MetrixLab, Netherlands
Matthew Dodd, SVP, Global Digital & Advertising Analytics, Nielsen, UK
Yaakov Kimelfeld, PhD, Chief Research Officer, Kantar Media Compete, USA

 

 

18.10

Closing 

 

 

Networking Day in Rome

 

Part of our Off-Piste Programme, Networking Day in Rome is an exciting day of events involving great meals and special sightseeing in Rome, directly following the I-COM Global Summit on October 18th. For details, click here. It starts at dinner on the 18th and runs til late afternoon of the Friday the 19th.

 

 

 

To receive updates regarding this event, subscribe to our Newsletter or follow us on Twitter @icomglobal. You can also connect with us via our official event page on LinkedIn.

 

 

Speakers:

 

Brad Smallwood, Head of Measurement & Insights, Facebook, USA

 

Alper Eroglu, Digital & Social Media, Global Senior Brand Manager, Unilever, Italy

 

Deborah Marquardt, VP Media & Integrated Marketing, L'Oreal, USA

 

Anthony Rhind, co-CEO, Havas Digital, UK

 

Aaron Fetters, Director Insights & Analytics, Kellogg Company, USA

 

 

 

Alain Couttolenc, SVP, MD Nielsen Europe, France

 

Jennie Beck, Global Director, Kantar Media/TNS, United Kingdom

 

Janice Chan, Director, Digital Distribution & Marketing, Starwood Hotels & Resorts, Singapore

 

John Burbank, President, Strategic Initiatives, Nielsen, USA

 

Magid Abraham, CEO, comScore, USA

 

Silke Kreutzer, Dept Manager of Research & Innovation, AGOF Services, Germany

 

Jef Vandecruys, Global Project Leader Digital connection, AB-InBev, USA

 

David Gosen, European Managing Director, Digital, Online & Telecoms, Nielsen, UK

 

Bettina Sherick, SVP, Digital Marketing, 20th Century Fox Int'l, USA

 

Georges Mao, Head of Market Insights Southern Europe, Google, France

 

Harald Amschler, Chairman, i-jic & Head of Research, WEMF AG, Switzerland

 

Richard Webb, CEO, Effective Measure, Australia

 

 

Stephan Noller, CEO, NuggAd, Germany

 

 

 

Layla Pavone, Managing Director, Isobar, Italy

 

 

 

Dan Calladine, Head of Media Futures, Isobar, UK

 

 

Shubu Mitra, Director Planning Effectiveness, Coca-Cola, USA

 

Scott Thomson, Global Head of Analytics, Naked Communications, UK

 

Josh Chasin, Chief Research Officer, comScore, USA

 

Jessica Kernan, Chief Strategy Officer, North America, RAPP, USA

 

John Nardone, CEO, [x+1], USA

 

 

 

 

Andreas Piani, General Manager Europe, Arbitron Mobile, France

 

Chris Copeland, CEO, GroupMNext, USA

 

Robert Schäffner, Head of Media Research, IP Deutschland GmbH, Germany

 

Chris Perry, Joint CEO, Fabric Worldwide, UK

 

 

Basem Nayfeh, CTO at Audience Science, USA

 

 

 

Ralf Haberich, Chief Commercial Officer, Webtrekk, Germany

 

John Lovett, Senior Partner, Web Analytics Demystified, USA

 

Alain Heureaux, President and CEO, IAB Europe

 

Anke Audenaert, Founding Partner and Head R&D, JumpTime, USA

 

Yaakov Kimelfeld, Chief Research Officer, Kantar Media Compete, USA

 

Donald Lim, Managing Director, MRM Worldwide Manila, Philippines

 

Marco Tinelli, CEO, FullSIX, France

 

 

 

Thomas Stoeckle, Analytics Director, WCG, UK

 

Duke Fanelli, SVP, Marketing and Communications, Association of National Advertisers, USA

 

Oliver Schiffers, Head of Marketing Strategy & Analysis, Continental Europe, SapientNitro, Germany

 

Amit Phansalkar, Director Data Science and Analytics, Kantar Media Compete, USA

 

Bruce Hoang, Group Marketing Director, Orange Advertising Network, France

 

Dean McRobie, CTO, Annalect (part of Omnicom Media Group), USA

 

Janice Chan, APAC Director of Digital Marketing, Starwood Hotels, Singapore

 

Amanda Richards, Global Media Director Refreshment, Unilever, Italy

 

Stef Peeters, General Manager, CIM, Belgium

 

 

Steve Simpson, EVP, Global MD: Data & Analytics, Starcom MediaVest Group, UK

 

Mark Brown, Director Data & Technology for Analytics and Insight, MEC, UK

 

Bryan Tookey, COO and European MD, BrandWatch, UK

 

Luke Christison, Partner for Consulting, Mindshare Worldwide, UK

 

 

Craig Stacey, Director, Center for Measurable Marketing, New York University, USA

 

Mikko Kotila, CEO, Statsit, Singapore

 

 

 

Alison Fennah, VP Research and Marketing, IAB Europe, UK

 

Jean Baptiste Sabiani, Head of International Media Strategy, Orange Advertising, France

 

Claudia Pardo, SVP Watch, Ad Solutions Europe, Nielsen, Switzerland

 

Oliver Pischke, MD, Kantar Media Spring, Germany

 

James Sandoval, SVP & Managing Director EMEA, BrightTag, UK

 

Stephan Bruneau, Global Director, Analytics and Insight, MEC, UK

 

Jeffrey Graham, Director of Advertising Research, Americas, Google

 

Lauris Lietavietis, Regional Online Audience Research Director, Gemius, Latvia

 

Lucas Hulsebos, Global Business Unit Director, MetrixLab, Netherlands

 

Tim McLoughlin, Head of Social Media Insight, Aegis Media, UK

 

Andy Fisher, USA

 

 

 

Andrew Bradford, VP, Client Consulting, Media, The Nielsen Company, UK

 

Thaer Namruti, Group Data and Analytics Director, EMEA, Starcom MediaVest Group, UK

 

Matthew Dodd, SVP Global Digital & Advertising Analytics, Nielsen Online, UK

 

Paul Goode, Head of Industry Relations, comScore, UK

 

David Smith, CEO, Mediasmith, USA

 

 

 

Rob Jonas, VP & MD, EMEA and Global Business Operations, InMobi, UK

 

Frans Kok, Managing Director, JIC STIR, Netherlands

 

John Zell, VP, CRM Solutions, Razorfish, USA

 

Richard Foan, GE Director of Comm & Innovation, ABC, UK

 

Kate Sirkin, EVP, Global Research Director, Starcom MediaVest Group, USA

 

Guy Phillipson, CEO, IAB, UK

 

 

 

Christina Jenkins, Head of Research & Insights at LinkedIn, EMEA, UK

 

Scott McDonald, SVP Research & Insights, Conde Nast, USA

 

Jane Clarke, Managing Director, CIMM, USA

 

 

Bas de Vos, Managing Director, SKO, Netherlands

 

 

 

Jo Rigby, Global Director Insights, Omnicom Media Group, UK

 

Mike Baker, CEO, DataXu, USA

 

 

 

David McCaughan, General Manager, McCann WorldGroup Tokyo, Japan

 

Doron Wesly, Head of Market Strategy, Tremor Video, USA

 

 

Artie Bulgrin, SVP Research & Analytics, ESPN, USA 

 

 

 

Massimo Casiraghi, Analytics Products Lead Accenture, Italy

 

 

Owen Charlebois, Sr. Manager, Cross Media Research, Google, USA

 

George Ivie, CEO, MRC (Media Rating Council), USA

 

 

Laurent Battais, SVP Performance & Cross Media, Mediametrie, France

 

 

Michael Kaushansky, SVP, Insights & Analytics, Havas Media, USA

 

 

Haruko Minagawa, Touchpoint Evangelist, TBWA HAKUHODO, Japan 

 

Lynne Robinson, Research Director, IPA, UK

 

 

Michele Madansky, Media and Market Research Consultant, USA

 

James Smythe, Owner, Culture of Insight, UK

 

Niko Nelissen, CEO, TapCrowd, Belgium

 

 

 

 

 

 

Interested in speaking? Kindly answer the Call-for-Speakers