With the theme of Smart Data, I-COM held a highly successful 5th edition of our Global Summit in April in Seville, Spain with delegates from 40 countries. Top brands like Citibank, Clorox, Coca - Cola, Desigual, Emirates Airlines, GlaxoSmithKline, Hewlett-Packard, Johnson & Johnson, JPMorgan Chase, Kellogg's, Kimberly-Clark, LEGO, L'Oréal, Mass Mutual Financial Group, Mars, Mastercard, Microsoft, Mondelez, Nokia, Panasonic, Pernod Ricard, P&G, Standard Chartered Bank, Starwood Hotels, Target and Virgin Atlantic Airways participated.
Supported by our Patronage, the I-COM Global Summit was the preeminent international gathering of Digital's Data Champions. On March 31st - April 3rd, 2014 in Seville was a unique opportunity for our community from around the world to work on the future of Digital Data & Measurement. In Rome, we looked at the theory of Big Data and in Seville we focused focus on Best Practice.
Andreas Cohen, I-COM Chairman
I-COM Global Summit Overview
The I-COM Global Summit is comprised of several event segments, all held at the same venue, the five star Starwood Hotel Alfonso XIII:
The data doesn't need to be necessarily Big, it needs to be the right data, Smart data. With the theme, Smart Data - The Consumer Matters, the I-COM Global Summit Conference consisted of four main threads: Data, Ecosystem, Channels (Media, Retail) and Consumer.
Smart Data - The Consumer Matters
Channels (Media, Retail)
Also part of I-COM Global Summit are event segments such as the:
Roundtables are meetings focused on a specific topic and group of attendees (10 - 30 people). They can be in Open or Private (Invitation-only) format. This is for people wanting to benchmark, collaborate and share on an international level.
I-COM Data Creativity Awards
The I-COM held the 2nd edition of the Data Creativity Awards to acknowledge the individuals, teams and companies who have been the most creative & innovative in leveraging data to create new insights that drive efficiency & opportunity.
I-COM Knowledge Centre
The place to find out the latest brief updates on major topics on innovation and technology in Marketing Data and Measurement.
I-COM Big Data Venture Challenge
The I-COM also held the 2nd edition of the Big Data Venture Challenge. This is a startup competiton, showcasing the top Data-Driven startups from around the world with Data / Measurement solutions for the Digital Marketing Industry.
I-COM Emerging Market Regions Forum
Founded in Rome, I-COM continued its focus on the common Digital Data & Measurement challenges of the four emerging market regions: APAC (Asia Pacific), CEE (Central & Eastern Europe), Ibero-America (Iberia, LATAM & US Hispanics) & MEA (Middle East North Africa & Sub-Saharan Africa).