I-COM Prestige Partners

I-COM Strategic Partners

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DCA Board

DCA Jury

DVC Board & Jury

I-COM Global Summit 2014 Seville


With the theme of Smart Data, I-COM held a highly successful 5th edition of our Global Summit in April in Seville, Spain with delegates from 40 countries. Top brands like Citibank, Clorox, Coca - Cola, Desigual, Emirates Airlines, GlaxoSmithKline, Hewlett-Packard, Johnson & Johnson, JPMorgan Chase, Kellogg's, Kimberly-Clark, LEGO, L'Oréal, Mass Mutual Financial Group, Mars, Mastercard, Microsoft, Mondelez, Nokia, Panasonic, Pernod Ricard, P&G, Standard Chartered Bank, Starwood Hotels, Target and Virgin Atlantic Airways participated.


Supported by our Patronage, the I-COM Global Summit was the preeminent international gathering of Digital's Data Champions. On March 31st - April 3rd, 2014 in Seville was a unique opportunity for our community from around the world to work on the future of Digital Data & Measurement. In Rome, we looked at the theory of Big Data and in Seville we focused focus on Best Practice.


Andreas Cohen, I-COM Chairman



I-COM Global Summit Overview


The I-COM Global Summit is comprised of several event segments, all held at the same venue, the five star Starwood Hotel Alfonso XIII:


  • I-COM Roundtables - Afternoon of March 31st, 2014
  • I-COM Emerging Market Regions Forum - Morning of April 1st, 2014
  • I-COM Data Creativity Awards - Morning of April 1st, 2014
  • I-COM Big Data Venture Challenge - Afternoon of April 1st, 2014
  • I-COM Knowledge Centre - Afternoon of April 1st, 2014
  • I-COM Global Summit Conference - April 2-3rd, 2014




The data doesn't need to be necessarily Big, it needs to be the right data, Smart data. With the theme, Smart Data - The Consumer Matters, the I-COM Global Summit Conference consisted of four main threads: Data, Ecosystem, Channels (Media, Retail) and Consumer.




 Smart Data - The Consumer Matters


  • Turning Big Data into commercial business decisions
  • Big Data of Retail / eCommerce -  SoLoMo meets CRM
  • Data Monetization
  • Data Visualisation & Business Intelligence Revisited
  • Predictive Analytics
  • Data Validation, Correction



  • Business impact of Social Media
  • Multi-Channel Attribution Management 
  • The Effects of Programmatic Trading
  • Organisational Implications of Big Data
  • The Data Driven Marketing Officer - CMO/CIO
  • The Value of the Data Scientist
  • Obtaining, Training & Retaining Talent


Channels (Media, Retail)

  • The Evolution of Digital Metrics (Viewability)
  • Multi-Screen Measurement
  • Mobile Media Measurement
  • Global vs Local approach to media
  • Multiplatform Data Standardization
  • Measuring business impact of digital content and utilities for brands



  • Marketing Effectiveness in the Digital Age
  • The impact of Social TV on Measurement, Media Planning, Advertising and Digital Marketing
  • Benchmarking Privacy & Data Ownership across countries
  • Effective targeting in the consumer pathway
  • Leveraging Consumer Insights
  • Measuring the QS (Quantified Self) & IOT (Internet of Things)



Also part of I-COM Global Summit are event segments such as the:


I-COM Roundtables

Roundtables are meetings focused on a specific topic and group of attendees (10 - 30 people). They can be in Open or Private (Invitation-only) format. This is for people wanting to benchmark, collaborate and share on an international level.



I-COM Data Creativity Awards

The I-COM held the 2nd edition of the Data Creativity Awards to acknowledge the individuals, teams and companies who have been the most creative & innovative in leveraging data to create new insights that drive efficiency & opportunity.



I-COM Knowledge Centre

The place to find out the latest brief updates on major topics on innovation and technology in Marketing Data and Measurement.





I-COM Big Data Venture Challenge

The I-COM also held the 2nd edition of the Big Data Venture Challenge. This is a startup competiton, showcasing the top Data-Driven startups from around the world with Data / Measurement solutions for the Digital Marketing Industry.



I-COM Emerging Market Regions Forum

Founded in Rome, I-COM continued its focus on the common Digital Data & Measurement challenges of the four emerging market regions: APAC (Asia Pacific), CEE (Central & Eastern Europe), Ibero-America (Iberia, LATAM & US Hispanics) & MEA (Middle East North Africa & Sub-Saharan Africa).