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I-COM Global Summit 2014 Seville

 

With the theme of Smart Data, I-COM held a highly successful 5th edition of our Global Summit in April in Seville, Spain with delegates from 40 countries. Top brands like Citibank, Clorox, Coca - Cola, Desigual, Emirates Airlines, GlaxoSmithKline, Hewlett-Packard, Johnson & Johnson, JPMorgan Chase, Kellogg's, Kimberly-Clark, LEGO, L'Oréal, Mass Mutual Financial Group, Mars, Mastercard, Microsoft, Mondelez, Nokia, Panasonic, Pernod Ricard, P&G, Standard Chartered Bank, Starwood Hotels, Target and Virgin Atlantic Airways participated.

 

Supported by our Patronage, the I-COM Global Summit was the preeminent international gathering of Digital's Data Champions. On March 31st - April 3rd, 2014 in Seville was a unique opportunity for our community from around the world to work on the future of Digital Data & Measurement. In Rome, we looked at the theory of Big Data and in Seville we focused focus on Best Practice.

 

Andreas Cohen, I-COM Chairman

 

 

I-COM Global Summit Overview

 

The I-COM Global Summit is comprised of several event segments, all held at the same venue, the five star Starwood Hotel Alfonso XIII:

 

  • I-COM Roundtables - Afternoon of March 31st, 2014
  • I-COM Emerging Market Regions Forum - Morning of April 1st, 2014
  • I-COM Data Creativity Awards - Morning of April 1st, 2014
  • I-COM Big Data Venture Challenge - Afternoon of April 1st, 2014
  • I-COM Knowledge Centre - Afternoon of April 1st, 2014
  • I-COM Global Summit Conference - April 2-3rd, 2014

 

 

 

The data doesn't need to be necessarily Big, it needs to be the right data, Smart data. With the theme, Smart Data - The Consumer Matters, the I-COM Global Summit Conference consisted of four main threads: Data, Ecosystem, Channels (Media, Retail) and Consumer.

 

 

 

 Smart Data - The Consumer Matters

 

Data
  • Turning Big Data into commercial business decisions
  • Big Data of Retail / eCommerce -  SoLoMo meets CRM
  • Data Monetization
  • Data Visualisation & Business Intelligence Revisited
  • Predictive Analytics
  • Data Validation, Correction

 

Ecosystem

  • Business impact of Social Media
  • Multi-Channel Attribution Management 
  • The Effects of Programmatic Trading
  • Organisational Implications of Big Data
  • The Data Driven Marketing Officer - CMO/CIO
  • The Value of the Data Scientist
  • Obtaining, Training & Retaining Talent

 

Channels (Media, Retail)

  • The Evolution of Digital Metrics (Viewability)
  • Multi-Screen Measurement
  • Mobile Media Measurement
  • Global vs Local approach to media
  • Multiplatform Data Standardization
  • Measuring business impact of digital content and utilities for brands

 

Consumer

  • Marketing Effectiveness in the Digital Age
  • The impact of Social TV on Measurement, Media Planning, Advertising and Digital Marketing
  • Benchmarking Privacy & Data Ownership across countries
  • Effective targeting in the consumer pathway
  • Leveraging Consumer Insights
  • Measuring the QS (Quantified Self) & IOT (Internet of Things)

 

 

Also part of I-COM Global Summit are event segments such as the:

 

I-COM Roundtables

Roundtables are meetings focused on a specific topic and group of attendees (10 - 30 people). They can be in Open or Private (Invitation-only) format. This is for people wanting to benchmark, collaborate and share on an international level.

 

 

I-COM Data Creativity Awards

The I-COM held the 2nd edition of the Data Creativity Awards to acknowledge the individuals, teams and companies who have been the most creative & innovative in leveraging data to create new insights that drive efficiency & opportunity.

 

 

I-COM Knowledge Centre

The place to find out the latest brief updates on major topics on innovation and technology in Marketing Data and Measurement.

 

 

 

 

I-COM Big Data Venture Challenge

The I-COM also held the 2nd edition of the Big Data Venture Challenge. This is a startup competiton, showcasing the top Data-Driven startups from around the world with Data / Measurement solutions for the Digital Marketing Industry.

 

 

I-COM Emerging Market Regions Forum

Founded in Rome, I-COM continued its focus on the common Digital Data & Measurement challenges of the four emerging market regions: APAC (Asia Pacific), CEE (Central & Eastern Europe), Ibero-America (Iberia, LATAM & US Hispanics) & MEA (Middle East North Africa & Sub-Saharan Africa).