I-COM Data Science Hackathon 2018
With the Data Science Hackathon (DSH), I-COM pioneered the first public CMO-focused global competition, connecting the magic of Data Science with the world of Marketing.
The I-COM Data Science Hackathon focuses on solving real problems and achieving results, often accelerating to outcomes that normally take months of work to achieve or replicate.
It is a 24-hour marathon where competing teams develop algorithms using data science analytics to solve predictive modeling challenges on marketers' datasets.
Through the Data Science Hackathon, I-COM is offering brands a unique opportunity to unlock new and creative approaches to crack business problems using Data Science while accelerating development time, reducing risk at a fraction of the cost compared to traditional internal approaches and getting fresh perspectives and insights to solving business challenges. We attract very diverse groups of teams that come together to be challenged, taking their range of skills and expertise and applying it to the business.
How Can We Participate?
Submit a DSH Challenge
Your company has a possibility to submit and, therefore, sponsor a DSH Challenge. In 2017, the two main sponsors providing the challenges were Intel and Unilever.
Become a Sponsor
Your company can provide relevant data for teams to solve the DSH Challenges. In DSH 2017, Google, Kantar Media, Kantar Millward Brown, Kantar Shopcom, NPD, Twitter and YouGov were Data Sponsors; and in 2018 you can join this group of leading data providers.
Your company has an opportunity to sponsor a university team willing to participate in the DSH 2018 competition.
In addition, your company can sponsor a DSH 2018 social event (sponsor a social event during the DSH 2018 and address the participants regarding your product or service) or a product demo (teams would use the product to help them solve the Hackathon Challenge) .
Enter a Team
If your company is interested or considering to enter a team, please, let us know already now. In 2017, 21 teams participated in the Hackathons, with 74 hackers representing 25 companies and three universities from 12 countries.
We looked at the I-COM Data Science Hackathon as a pilot for us - to create a marketing impair model for Intel, so we could understand what we are getting from our marketing investments. As a result we got some insights we could apply: one of them was that there is no single solution - you need to be creative and figure out what works best for your business. Since teams were coming from different countries and backgrounds, we learnt about different perspectives and importance of flexibility.
I would warmly recommend I-COM Data Science Hackathon to other companies, as it is the only Hackathon I know that takes marketing problems and try to solve them in real time and can have an impact on your business.
The I-COM Data Science Hackathon enabled the Analytic Partners team to successfully demonstrate the value of the balance of talent and technology and the importance of passion and commitment for turning data into expertise. Our achievement of winning the Hackathon and taking home the Smart Data Agency of the Year prize has truly opened doors for the company.
Hackathons are always great to push you and your team to the limits and prove to yourself what you are truly capable of. The I-COM Hackathon 2017 provided the perfect environment for this. The task we were given really inspired our team to try out new approaches and solutions which our company will surely benefit from in the future. It was also awesome to see so many talented people of the industry coming together and work on the problems of today's marketing. Besides that, the event team of I-COM did a great job on the organization, it has been flawless!
The Hackathons are my personal favourite of the whole I-COM Summit as it allows everyone including the actual participants to the judges to the wider audience be part of a very progressive and creative problem-solving experience. It surfaces the great energy and the curious as well as diverse spirit, which overarch the entire Summit.
Coming from an academic background it was a great challenge for me to see how useful those theories that we have learnt in university are. As while as you are not able to use your knowledge in real life problems it is virtually useless; this Hackathon was a good opportunity for me to learn how to do that.
The I-COM Data Science Hackathos 2017 gave us the possibility to meet data scientists from all over the world working together to solve current marketing challenges. Its business focus and the connection with the I-COM Global Summit is what make this Hackathon unique, providing a nexus between science and decision makers. And all this happened in such nice place like Porto where we also enjoyed good food and wine. In summary, a wonderful experience recommended to any data scientist or marketing professional willing to make a difference.
The I-COM Data Science Hackathon 2017 was an amazing experience! It was impressive to meet the data science community from all around the globe and exchange innovative ideas. For the data scientists, it’s a great chance to test their newest solutions on highly relevant business cases; and for companies it’s a fantastic opportunity to find an answer to their business questions.
The I-COM 2017 Hackathons was a great opportunity to see how other data scientists are changing the digital landscape with creative analytics and strong business acumen. The experience brainstorming and networking with others both passionate about marketing analytics and aware of industry challenges was invaluable. I left with new tools in my toolbox and a fresh set of ideas to take my clients to the next level.
The I-COM Data Science Hackathon 2017 provided a great opportunity for us as a team and individuals to compete against some of the leading providers within the marketing analytics industry. The challenge set was highly relevant and touched on many of the pressing questions that our clients have today.
Mixture of Kaggle-like quantitative assessment and classical hackathon was quite unusual, but interesting one, as the closest representation of the industry itself. It lasted only 24 hours, still I would like to express my gratitude to the organizers for making it exactly this way, as it led to the most important thing — healthy competitive spirit, which encourages to surpass oneself prior abilities.
The I-COM Data Science Hackathon 2017 was a highly challenging and refreshing experience. There was so much energy and enthusiasm in the competition, it was inspiring to discover the different teams’ approaches and experiments towards building solutions relevant to the business within 24h. It was a great opportunity to connect, learn and share with data scientists and experts from all around the world.
I-COM Data Science Hackathon 2017 was an invaluable opportunity for data scientist teams to self-assess their creativity and abilities in a competition with world-class data scientists. I would recommend it to any company in the digital marketing to send their teams to compete, enjoy and test themselves.
Events like the I-COM Data Science Hackathon are very important and will become increasingly important for marketers as we start to really understand how to embrace the power of the crowd…
…very impressed with the creativity in the data science, how inspirational the business ideas were coming out…the courage of the teams to come in relatively cold for 24 hours to effectively invent a new platform that has almost immediate business relevance is starting to inspire ideas for what can come next…