I-COM Data Science Hackathon 2018



With the Data Science Hackathon (DSH), I-COM pioneered the first public CMO-focused global competition, connecting the magic of Data Science with the world of Marketing.

The I-COM Data Science Hackathon focuses on solving real problems and achieving results, often accelerating to outcomes that normally take months of work to achieve or replicate.

It is a 24-hour marathon where competing teams develop algorithms using data science analytics to solve predictive modeling challenges on marketers' datasets. 

Since 2015, three editions of the competition have been organised. For more information, click on 2017 Hackathon and 2016 Hackathon.

The Mission

Through the Data Science Hackathon, I-COM is offering brands a unique opportunity to unlock new and creative approaches to crack business problems using Data Science while accelerating development time, reducing risk at a fraction of the cost compared to traditional internal approaches and getting fresh perspectives and insights to solving business challenges. We attract very diverse groups of teams that come together to be challenged, taking their range of skills and expertise and applying it to the business.

How To Participate?

Become a Sponsor

◆ Your company can provide relevant data for teams to solve the DSH Challenges. In DSH 2017, Google, Kantar Media, Kantar Millward Brown, Kantar Shopcom, NPD, Twitter and YouGov were Data Sponsors; and in 2018 you can join this group of leading data providers.

◆ Your company has the opportunity to sponsor a university team willing to participate in the DSH 2018 competition.

◆ Your company can also sponsor a DSH 2018 social event (sponsor a social event during the DSH 2018 and address the participants regarding your product or service) or a product demo (teams would use the product to help them solve the Hackathon Challenge).

Enter a Team

If your company is interested or considering to enter a team, please, let us know already now. In 2017, 21 teams participated in the Hackathons, with 74 hackers representing 25 companies and three universities from 12 countries.


Should you need more information, please submit the form below.