I-COM is pleased to announce that Elspeth Ritchie, Innovation Analyst of Unilever in the UK, is joining the I-COM UK Advisory Board.
I-COM is pleased to announce that Karina Besprosvan, Data Storyteller, Insight & Innovation Consultant of Sony in the US, is joining the I-COM Global Board.
New York, NY (December 7, 2017): The Media Rating Council (MRC) today released new standards for digital audience-based measurement.
The Digital Audience-Based Measurement Standards build on the MRC’s prior work on viewable impression measurement and invalid traffic filtration requirements and spell out recommended practices for the collection and processing of information used in the assignment of audience characteristics to impression-level data.
November 29, 2017 - Lotame: Digital marketers, agencies, publishers and trading desks alike rely on high-quality third-party data from the Lotame Data Exchange (LDX) to fuel their data-driven campaigns. The LDX is the most trusted and comprehensive data exchange in the world, with 4000 segments built from 6 billion data points collected from devices of every type across 5 continents.
November 28, 2017 - Lotame: aiTV is Lotame’s solution that brings audience intelligence to TV & Video advertising. With our wealth of experience working with digital and mobile data (we’ve been doing that since 2006!), Lotame now brings the same audience insights to linear TV.
November 20, 2017 - Lotame: Have you joined the party yet? We’re talking about 2nd-party data, and if you haven’t yet explored this powerful source of high-quality, niche data at scale, now is the time to get educated!
NEW YORK, NY – (November 9, 2017) – Lotame, the leading independent data management platform (DMP), as well as the most trusted and comprehensive data exchange, today announced that it has been named to the Deloitte Technology Fast 500™, a ranking of the fastest growing technology, media, telecommunications, life sciences and energy tech companies — both public and private — in North America. Lotame grew 323 percent from 2013-2016.