Hello Google Attribution, goodbye last-click

Hello Google Attribution, goodbye last-click

May 23, 2017 - Posted at Google Inside AdWords: Today, we're announcing Google Attribution, a new product to answer the question that has challenged marketers for ages, “Is my marketing working?” For the first time, Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and across channels -- all in one place, and at no additional cost.

In US, Samba TV Partners With SpotX to Power Advanced Audience Targeting and Ad Serving for OTT

In US, Samba TV Partners With SpotX to Power Advanced Audience Targeting and Ad Serving for OTT

Denver, CO – May 25, 2017Samba TV, the leading provider of real-time audience based advertising and insights, and video ad serving platform SpotX have partnered to power custom audience targeting and segmentation for video ads across web, app and connected TV (CTV) environments.

In US, Datorama Genius Introduces AI-powered Insights to Make Marketers Smarter Across All Their Data

In US, Datorama Genius Introduces AI-powered Insights to Make Marketers Smarter Across All Their Data

All-new, automated insights power marketing optimization for professionals across all their marketing data for the first time
 
NEW YORK – May 23, 2017Datorama, a global marketing intelligence company, today announced the launch of Datorama Genius. This is the first artificial intelligence (AI) capability designed to help marketers automate insights across all their marketing data, and move from reliance upon dashboards and reporting to acting on tangible optimization paths that are recommended via Genius

In US, Traverse Data Changes Name, Relaunches Website, and Brings in Funding From Industry Insiders

In US, Traverse Data Changes Name, Relaunches Website, and Brings in Funding From Industry Insiders

May 18, 2017 - LARCHMONT, N.Y.--(BUSINESS WIRE)--Traverse, LLC announced today that it changed its name to Traverse Data, Inc., raised $1MM in funding, and relaunched its brand on www.traversedata.com. The largest independent source of deterministic match data will use these funds to introduce its new branding to market, accelerate new product launches, and make strategic sales hires.

Lotame Partners with Survata to Create Segment Validation

Lotame Partners with Survata to Create Segment Validation

May 16, 2017 - Lotame today announced a partnership with technology-driven advertising research and market research company, Survata, to create Segment Validation. This introduces a first-to-market solution that empowers brands, agencies and data sellers with a universal “ratings currency” across the digital advertising ecosystem. It also offers clients a seamless way to conduct custom research and activate against exact audiences.

In US, Sizmek Announces Chief Data Officer

In US, Sizmek Announces Chief Data Officer

Company Institutes General Manager Structure to Accomplish Local Opportunities; Appoints GM of APAC

NEW YORK, May 15, 2017 (GLOBE NEWSWIRE) -- Sizmek, the largest people-based creative optimization and data activation platform delivering impressions that inspire, today announced digital advertising industry veteran Volker Hatz [pictured] will join the company as Chief Data Officer (CDO).

adsquare Taps Proximity Data To Offer Next Level Location Targeting

adsquare Taps Proximity Data To Offer Next Level Location Targeting

May 11, 2017 - Alexandrina Hadzhiyska, Senior Marketing Manager at adsquare, writes: We are thrilled to announce the addition of an extensive list of first-party proximity data providers to the adsquare portfolio, including AreaMetrics, BeaconsInSpace, FreckleIoT, Mobiquity Networks, Proxama, Reveal Mobile and Unacast. Proximity data offers a more precise look at the behavior of consumers and enables more personal advertising at scale.

Ebiquity: Attributing credit where it’s due

Ebiquity: Attributing credit where it’s due

May 9, 2017 - Andrew Challier [pictured], Chief Client Officer of Ebiquity, writes: The Harvard Business Review – no less – has declared ‘data scientist’ to be the sexiest job in the 21st century[1]. The organisers of I-COM have definitely received this memo. For at the end of last month, the leading light