GfK MRI, Acxiom Partner to Bring Unmatched Quality to Audience Activation

GfK MRI, Acxiom Partner to Bring Unmatched Quality to Audience Activation

June 5, 2018 - NEW YORK--(BUSINESS WIRE)--With marketers increasing their focus on data reliability and targeting effectiveness, GfK MRI and Acxiom® have joined forces to develop MRI Predictive Audiences Powered by Acxiom™ – an end-to-end, privacy-conscious solution for omnichannel marketing planning and execution.

Publicis Groupe Unveils Marcel

 Publicis Groupe Unveils Marcel

05/24/2018, PARIS - Publicis Groupe [Euronext Paris: FR0000130577, CAC 40] today unveiled Marcel - named after Publicis Groupe founder Marcel Bleustein-Blanchet - AI-powered innovation that will accelerate transforming the organization from a holding company to a platform, creating the first truly borderless, frictionless enterprise workforce, comprised of 80,000 employees worldwide, and usher in a new era of creativity and innovation.