Internet Advertising Bureau IAB Slovakia launches a tender for a new implementation provider of research in AIMmonitor traffic

Internet Advertising Bureau IAB Slovakia launches a tender for a new implementation provider of research in AIMmonitor traffic

Bratislava, 11 December 2017 - The biggest Slovak digital association IAB Slovakia officially announces the tender for a new implementation provider of research in online media traffic as well as in social and demographic profiles of visitors for the upcoming three-year period.

Media Rating Council Issues Landmark Digital Audience-Based Measurement Standards

Media Rating Council Issues Landmark Digital Audience-Based Measurement Standards

New York, NY (December 7, 2017): The Media Rating Council (MRC) today released new standards for digital audience-based measurement.

The Digital Audience-Based Measurement Standards build on the MRC’s prior work on viewable impression measurement and invalid traffic filtration requirements and spell out recommended practices for the collection and processing of information used in the assignment of audience characteristics to impression-level data.

Lotame Data Exchange: The World's Data at Your Fingertips

Lotame Data Exchange: The World's Data at Your Fingertips

November 29, 2017 - Lotame: Digital marketers, agencies, publishers and trading desks alike rely on high-quality third-party data from the Lotame Data Exchange (LDX) to fuel their data-driven campaigns. The LDX is the most trusted and comprehensive data exchange in the world, with 4000 segments built from 6 billion data points collected from devices of every type across 5 continents.

Lotame Named to Deloitte Technology Fast 500™ for Second Consecutive Year

Lotame Named to Deloitte Technology Fast 500™ for Second Consecutive Year

NEW YORK, NY – (November 9, 2017) –  Lotame, the leading independent data management platform (DMP), as well as the most trusted and comprehensive data exchange, today announced that it has been named to the Deloitte Technology Fast 500™, a ranking of the fastest growing technology, media, telecommunications, life sciences and energy tech companies — both public and private — in North America. Lotame grew 323 percent from 2013-2016.