Samba TV Raises $30 Million in Growth Capital

Samba TV Raises $30 Million in Growth Capital

San Francisco, June 19, 2017Samba TV, a data and analytics company offering the world’s leading TV Audience Platform, today announced that it has secured $30 million in Series B financing led by Union Grove Venture Partners and followed by Interpublic Group, MDC Ventures, Time Warner, A+E Networks, TGM, Draper Associates and Ambition VC.

Factual Providing Location Data in Deal with Snap Inc.

Factual Providing Location Data in Deal with Snap Inc.

June 13, 2017 - Factual Blog / Rob Jonas [pictured], SVP Revenue at Factual In, writes: Factual is pleased to announce an agreement with Snap Inc, through which Snap will leverage Factual’s flagship data product, Global Places, for access to location data that can be used to power experiences within the Snapchat mobile app.

CNN International Commercial transforms insight and AI capabilities through creation of Audiences and Data group

CNN International Commercial transforms insight and AI capabilities through creation of Audiences and Data group

June 7, 2017CNN International Commercial (CNNIC) is investing in industry-leading data insight, analytics and artificial intelligence (AI) capabilities as it evolves the way that advertisers can partner with CNN for pan regional TV and digital campaigns that are fully accountable, regardless of the platform.

MMS and GfK close-in on Total Video Ratings Currency in Sweden

MMS and GfK close-in on Total Video Ratings Currency in Sweden

Nuremberg, June 02, 2017 – As one of the leading TV media currencies worldwide, MMS – which measures the moving image in Sweden – has released its digital ad ratings service. The service covers video advertisements on broadcasters’ websites and apps viewed across PC, smartphone, tablet and smart TV.