BRIGHTON, Oct 17, 2017/PRNewswire/— The world’s leading social intelligence company, Brandwatch, has unveiled Quick Search, the first enterprise social intelligence solution to instantly segment all of your social data.
October 20, 2017 - Posted at MrWeb News Online: TV and movie streaming service Netflix has said Nielsen's new 'Subscription Video On Demand' (SVOD) content ratings' are 'not even close' to accurate, because they do not measure viewing on mobile devices. Nielsen says it is confident in the data it has.
October 19, 2017 - Brian Larsen, CCO & COO of AudienceProject, writes: Google/YouTube will migrate away from third party tracking pixels, AudienceReport will still be able to measure YouTube campaigns in the new pixel-less environment.
PLANO, TX; SHELTON, CT, Oct. 12, 2017 -- Research Now and Survey Sampling International (SSI), global leaders in market research data, data solutions, and technology, announce that they have signed a merger agreement. The combined company will be privately held, with Court Square Capital Partners and HGGC, the current majority owners of Research Now and SSI, respectively, remaining as majority owners of the combined business.
I-COM is pleased to announce that Ralph Wirth, Global Head, Science & Technology of SUPERCRUNCH by GfK in Germany, is joining the I-COM Data Science Board.
London, 2 October 2017 – Kantar Media, a global leader in media intelligence and TechEdge, a leading software supplier for audience analytics today announced the creation of a dedicated audience analytics software unit. The team will enhance Kantar Media’s software portfolio and cements the organisation’s audience software analytics offering bringing new innovations to market.
October 3, 2017 - Nick Taylor, Product Marketing Manager at Brandwatch, writes: Brandwatch Audiences lets you instantly search a live database of over 320m Twitter users. Now you can upload any list to Twitter Ads as a tailored audience at the click of a button to deliver highly-targeted paid campaigns to the right people.
Oct. 4, 2017 - Mike Shields, Advertising Editor at Business Insider, writes: In the digital ad business, it's assumed that nobody has more data on consumers than Facebook and Google.
Which is why the so-called duopoly continues to pull in the vast majority of new ad revenue growth, since the more data you have, the better ad targeting you can do.