Analytic Partners: Gartner’s 2018 Market Guide for Attribution and Marketing Mix Modeling Cites Analytic Partners as a Representative Vendor
Shanghai, June 6, 2018 – Analytic Partners, a leader in global marketing analytics, announced the opening of a new office in Shanghai, China, the company’s first in mainland China.
June 5, 2018 - NEW YORK--(BUSINESS WIRE)--With marketers increasing their focus on data reliability and targeting effectiveness, GfK MRI and Acxiom® have joined forces to develop MRI Predictive Audiences Powered by Acxiom™ – an end-to-end, privacy-conscious solution for omnichannel marketing planning and execution.
May 29, 2018 - Posted at MrWeb News Online: Marcoms giant Havas Group has opened an innovation centre for artificial intelligence and its applications for customer experience, in Montréal, Canada.
May 23, 2018 NEW YORK--(BUSINESS WIRE)--Signaling its growing emphasis on collecting and leveraging data from many sources, GfK has named Rolfe Swinton [pictured] as its first Director of Data Assets in North America.
05/24/2018, PARIS - Publicis Groupe [Euronext Paris: FR0000130577, CAC 40] today unveiled Marcel - named after Publicis Groupe founder Marcel Bleustein-Blanchet - AI-powered innovation that will accelerate transforming the organization from a holding company to a platform, creating the first truly borderless, frictionless enterprise workforce, comprised of 80,000 employees worldwide, and usher in a new era of creativity and innovation.
May 22, 2018 - David Waterhouse, Global Comms Director and PR specialist for Realeyes, writes: Realeyes - a tech company that uses emotional AI software to help advertisers such as Coca-Cola and Mars maximise the impact of their video marketing - today announces a $16.2M (€13.5M Euros) funding round.
May 16, 2018 - Chandos Quill [pictured], VP, Global Data and Strategic Alliances at ACXIOM, writes: At I-COM, Chandos Quill of ACXIOM spoke on a panel about business models for data partnerships with representatives from Winterberry Group, IPG Media Brands, IBM, and Ebiquity. Here, she considers the ideas behind the term and how we might nuance our understanding.