Research Now and SSI Announce Merger Agreement

Research Now and SSI Announce Merger Agreement

PLANO, TX; SHELTON, CT, Oct. 12, 2017 -- Research Now and Survey Sampling International (SSI), global leaders in market research data, data solutions, and technology, announce that they have signed a merger agreement.  The combined company will be privately held, with Court Square Capital Partners and HGGC, the current majority owners of Research Now and SSI, respectively, remaining as majority owners of the combined business.  

Kantar Media and TechEdge bolster innovation agenda with dedicated audience analytics software unit

Kantar Media and TechEdge bolster innovation agenda with dedicated audience analytics software unit

London, 2 October 2017Kantar Media, a global leader in media intelligence and TechEdge, a leading software supplier for audience analytics today announced the creation of a dedicated audience analytics software unit. The team will enhance Kantar Media’s software portfolio and cements the organisation’s audience software analytics offering bringing new innovations to market.  

Take Control of your Social Advertising: Brandwatch Audiences is now Integrated with Twitter Ads

Take Control of your Social Advertising: Brandwatch Audiences is now Integrated with Twitter Ads

October 3, 2017 - Nick Taylor, Product Marketing Manager at Brandwatch, writes: Brandwatch Audiences lets you instantly search a live database of over 320m Twitter users. Now you can upload any list to Twitter Ads as a tailored audience at the click of a button to deliver highly-targeted paid campaigns to the right people.

Ad tech company The Trade Desk plans to build a bigger ad targeting data set than Google or Facebook

Ad tech company The Trade Desk plans to build a bigger ad targeting data set than Google or Facebook

Oct. 4, 2017 - Mike Shields, Advertising Editor at Business Insider, writes: In the digital ad business, it's assumed that nobody has more data on consumers than Facebook and Google.

Which is why the so-called duopoly continues to pull in the vast majority of new ad revenue growth, since the more data you have, the better ad targeting you can do.