NEW YORK, NY – Nov. 15, 2016 – xAd, Inc., the global leader in location intelligence that drives sales, today announced it has acquired WeatherBug (a division of Earth Networks), including its mobile and web properties: WeatherBug mobile, desktop and iWatch apps, WeatherBug.com, and WeatherBug connected TV assets.
November 16, 2016 - Gavin O'Malley, Editor, Social Media & Marketing Daily at Mediapost, writes: Testing the patience of brand partners, Facebook reported some additional ad-metric inaccuracies on Wednesday.
NEW YORK, Nov. 14, 2016 - GroupM, the media investment group of WPP, today announced a simplified management structure in the U.S. and Canada designed to deliver consistent and cohesive resources to GroupM agencies centered around two fundamental pillars: media investment and platform services.
November 11, 2016 - Laurie Sullivan, editor for MediaPost, writes: Microsoft Research has been working on building technology that analyzes site visitor's behaviors to optimizes content, pricing and ad serving in real-time. It learns from the actions that visitors take on the Web site to personalize recommendations and news.
I-COM is pleased to announce that Mauro Damo, the Senior Data Scientist of Dell Technologies in US, is joining the I-COM Data Science Board.
US, November 14, 2016 (BUSINESS WIRE) - Global analytics and insights provider Blueocean Market Intelligence announces four major executive leadership appointments - Anish Nanavaty, head of Americas, Joseph Sursock, senior vice president – Europe, Muneer Ahmad, vice president – life sciences, and Dan Foreman, non-executive director and member of its advisory board.
I-COM is pleased to announce that Sławomir Pliszka, CEO of PBI in Poland, is joining the I-COM Digital Measurement Industry Bodies Steering Committee.
I-COM is pleased to announce that René Dechamps, Analytics Senior Director - Global Digital Sales at BBVA in Spain, is joining the I-COM Global Board.