In Australia, Eyeota and Ipsos Partner to Launch EMMA and Geotribes Audience Data Segments

In Australia, Eyeota and Ipsos Partner to Launch EMMA and Geotribes Audience Data Segments

SYDNEY, 10 NOVEMBER 2015: Dominic Seah, Marketing Assistant at Eyeota in Singapore, writes: Eyeota – the global leader for local audience data – and Ipsos, one of the world’s leading survey-based marketing research firms, have partnered to launch emma and geoTribes* audience data segments.

GroupM North America Streamlines Operations, Organizes All Resources into Investment and Platform Services

GroupM North America Streamlines Operations, Organizes All Resources into Investment and Platform Services

NEW YORK, Nov. 14, 2016 -  GroupM, the media investment group of WPP, today announced a simplified management structure in the U.S. and Canada designed to deliver consistent and cohesive resources to GroupM agencies centered around two fundamental pillars: media investment and platform services.

Microsoft Debuts Machine Learning To Optimize Content, Ads, Ecommerce

Microsoft Debuts Machine Learning To Optimize Content, Ads, Ecommerce

November 11, 2016 - Laurie Sullivan, editor for MediaPost, writes: Microsoft Research has been working on building technology that analyzes site visitor's behaviors to optimizes content, pricing and ad serving in real-time. It learns from the actions that visitors take on the Web site to personalize recommendations and news.

In US, Blueocean Announces Key Executive Leadership Appointments

In US, Blueocean Announces Key Executive Leadership Appointments

US, November 14, 2016 (BUSINESS WIRE) - Global analytics and insights provider Blueocean Market Intelligence announces four major executive leadership appointments - Anish Nanavaty, head of Americas, Joseph Sursock, senior vice president – Europe, Muneer Ahmad, vice president – life sciences, and Dan Foreman, non-executive director and member of its advisory board.