In US, Interana Raises $18 Million in Funding to Make Behavioral Analytics Broadly Available to Digitally Transforming Businesses

US, Nov 1, 2016 - Interana, the leader in behavioral analytics for the digital economy, today announced that it raised $18 million in an oversubscribed funding round led by Vertex Ventures, with participation from Battery Ventures, Data Collective, Allen Company, Fuel Capital and Index Ventures.

The new investment brings Interana’s total funds raised to $46.2 million and will be used to support the company’s next phase of growth, expand its customer base — which currently includes digital leaders like Bing, Tinder, Reddit, Asana and Azure — and advance product development.

“Our mission is to put the power of interactive data exploration in the hands of everyone across today’s digital businesses. This latest round of funding and powerhouse additions to Interana’s board will help make this vision for self-service behavioral analytics a reality,” said Ann Johnson, [pictured] CEO and co-founder of Interana. “We are thrilled to welcome Max and In Sik to the Interana family as we enter this significant next phase of business growth. They bring exceptional experience in growing and leading successful startups, and their contributions and perspective complement our board’s existing strengths.” More...