In US, Steven Howard of Accenture Joins I-COM Chief Analytics Officer Council

I-COM is pleased to announce that Steven Howard [pictured], Digital Analytics and Applied Data Science Professional at Accenture in US, is joining the I-COM Chief Analytics Officer Council.

His focus areas include advising clients in the areas of customer engagement and value optimization, and using design principles to guide customer experiences.

Steven develops predictive analytics to inform contact management strategies, message cadencing, omni-channel marketing, media mix modeling, and channel attribution. He is known for helping clients develop analytics roadmaps where they discover the value of their data, establish criteria for prioritizing initiatives, and stand up operating models and teams to deliver well-defined business outcomes. More...