I-COM is pleased to announce that Sunder Muthuraman, CSO Worldwide and CEO APAC of Gain Theory in India, is joining the I-COM India Advisory Board.
New York, NY (May 16, 2017) - Cuebiq, the largest provider of accurate and precise location data in the U.S., announced today that Balyasny Asset Management and Elevate Innovation Partners have made a strategic investment into the company alongside existing investors.
May 18, 2017 - LARCHMONT, N.Y.--(BUSINESS WIRE)--Traverse, LLC announced today that it changed its name to Traverse Data, Inc., raised $1MM in funding, and relaunched its brand on www.traversedata.com. The largest independent source of deterministic match data will use these funds to introduce its new branding to market, accelerate new product launches, and make strategic sales hires.
May 16, 2017 - Lotame today announced a partnership with technology-driven advertising research and market research company, Survata, to create Segment Validation. This introduces a first-to-market solution that empowers brands, agencies and data sellers with a universal “ratings currency” across the digital advertising ecosystem. It also offers clients a seamless way to conduct custom research and activate against exact audiences.
Company Institutes General Manager Structure to Accomplish Local Opportunities; Appoints GM of APAC
NEW YORK, May 15, 2017 (GLOBE NEWSWIRE) -- Sizmek, the largest people-based creative optimization and data activation platform delivering impressions that inspire, today announced digital advertising industry veteran Volker Hatz [pictured] will join the company as Chief Data Officer (CDO).
May 11, 2017 - Alexandrina Hadzhiyska, Senior Marketing Manager at adsquare, writes: We are thrilled to announce the addition of an extensive list of first-party proximity data providers to the adsquare portfolio, including AreaMetrics, BeaconsInSpace, FreckleIoT, Mobiquity Networks, Proxama, Reveal Mobile and Unacast. Proximity data offers a more precise look at the behavior of consumers and enables more personal advertising at scale.
May 9, 2017 - Andrew Challier [pictured], Chief Client Officer of Ebiquity, writes: The Harvard Business Review – no less – has declared ‘data scientist’ to be the sexiest job in the 21st century. The organisers of I-COM have definitely received this memo. For at the end of last month, the leading light
May 10, 2017 - Tobi Elkin of MediaPost writes: In an effort to combat malvertising, Rocket Fuel has launched a detection and prevention platform that uses Google Cloud Vision API to detect and reject problematic ad types.
I-COM is pleased to announce that Melissa Grady, SVP, Digital and e-commerce, of Jackson Hewitt in the US, is joining the I-COM Attribution Board.
May 08, 2017 - NEW YORK--(BUSINESS WIRE)--Content data platform SimpleReach today announced it has closed $13.3 million in funding since its last disclosed raise, bringing its total funding to $24 million. The latest round, comprising $9 million, was led by New York-based Spring Mountain Capital. The funding will be used to accelerate the company’s growth. The company also announced today that it has named Hal Muchnick [pictured] its new Chief Executive Officer. SimpleReach founder Edward Kim, who has served as CEO since the company’s founding in 2010, will become Executive Chairman.