Ecrebo Secures £12 Million Investment from Partnership which Includes Air Miles and Nectar Founder, Sir Keith Mills

Ecrebo Secures £12 Million Investment from Partnership which Includes Air Miles and Nectar Founder, Sir Keith Mills

22nd February 2017 - Sarah Todd, Head of Marketing at Ecrebo, posted: Ecrebo, the retail point of sale marketing specialist, has today announced a £12 million investment from Air Miles and Nectar founder Sir Keith Mills and former Warburg Pincus Head of Europe, Joseph Schull.

The new funding will support increased investment in product and technology development for Ecrebo’s digital marketing platform, and will help to accelerate the retail technology specialist’s global expansion, with a particular focus on North America.

In US, comScore Enhances Mobile Video Reporting for YouTube and Its Partner Channels to Bolster Cross-Platform Measurement

In US, comScore Enhances Mobile Video Reporting for YouTube and Its Partner Channels to Bolster Cross-Platform Measurement

RESTON, VA, February 23, 2017comScore today announced the introduction of the reporting of new mobile video metrics for YouTube and its Partner Channels across its core audience measurement services. With 70 percent of YouTube viewing happening on mobile devices, this expansion of comScore measurement solutions now better captures that mobile consumption, enabling content owners that participate in the YouTube Partner Program to improve monetization for their cross-platform audiences across distribution channels.

TVSquared Raises $6.5 Million More

TVSquared Raises $6.5 Million More

February 20, 2017 - TVSquared has raised an additional $6.5 million, as the demand for TV measurement and optimization grows within the $202 billion TV ad industry. The round was led by West Coast Capital, with matched funding from the Scottish Investment Bank (SIB), Scottish Enterprise’s investment arm, along with existing investors.

EACA supporting I-COM Global Summit 2017

EACA supporting I-COM Global Summit 2017

We welcome back EACA as one of the I-COM Patronage Organizations.

The European Association of Communications Agencies (EACA) represents more than 2 500 communications agencies and agency associations from 30 European countries that directly employ more than 120 000 people. EACA members include advertising, media, digital, branding and PR agencies.

In US, comScore Receives MRC Accreditation for Mobile Viewability Measurement Across Display, Video, Web and Apps

In US, comScore Receives MRC Accreditation for Mobile Viewability Measurement Across Display, Video, Web and Apps

RESTON, VA, February 15, 2017comScore today announced that the company has been granted accreditation by the Media Rating Council (MRC) for its mobile viewable impressions and related viewability metrics for display and video ads, in mobile web and in-app, in validated Campaign Essentials™ (vCE®).