June 20, 2018 - Joe Mandese, Editor in Chief of MediaPost, writes: Days after opening the Festival of Creativity in Cannes, France, with news that it was tamping down on its influencer marketing policy, Unilever CMO Keith Weed [pictured] warned of even greater challenges and unintended consequences from digital marketing platforms likely to come in the next five years.
JUNE 19, 2018 - Rune Werliin, VP, Marketing & Professional Services at AudienceProject, writes: Ad blocking is very much still a problem for the digital industry. And now ad blocking is growing on mobile devices too.
Analytic Partners: Gartner’s 2018 Market Guide for Attribution and Marketing Mix Modeling Cites Analytic Partners as a Representative Vendor
Shanghai, June 6, 2018 – Analytic Partners, a leader in global marketing analytics, announced the opening of a new office in Shanghai, China, the company’s first in mainland China.
June 5, 2018 - NEW YORK--(BUSINESS WIRE)--With marketers increasing their focus on data reliability and targeting effectiveness, GfK MRI and Acxiom® have joined forces to develop MRI Predictive Audiences Powered by Acxiom™ – an end-to-end, privacy-conscious solution for omnichannel marketing planning and execution.
May 29, 2018 - Posted at MrWeb News Online: Marcoms giant Havas Group has opened an innovation centre for artificial intelligence and its applications for customer experience, in Montréal, Canada.
May 23, 2018 NEW YORK--(BUSINESS WIRE)--Signaling its growing emphasis on collecting and leveraging data from many sources, GfK has named Rolfe Swinton [pictured] as its first Director of Data Assets in North America.
05/24/2018, PARIS - Publicis Groupe [Euronext Paris: FR0000130577, CAC 40] today unveiled Marcel - named after Publicis Groupe founder Marcel Bleustein-Blanchet - AI-powered innovation that will accelerate transforming the organization from a holding company to a platform, creating the first truly borderless, frictionless enterprise workforce, comprised of 80,000 employees worldwide, and usher in a new era of creativity and innovation.