Top Team Pioneers New Approach to Help Brands Connect with Consumers

Top Team Pioneers New Approach to Help Brands Connect with Consumers

September 19, 2017 - A world-class team has come together to help brands harness the full power of connected data, insight and opinions. Outra has developed a new platform and approach for companies to understand and engage with their customers more effectively, and to take control of their data under the forthcoming General Data Protection Regulation (GDPR).

Music Through the Decades: A Data Explorer's Analytical Journey

Music Through the Decades: A Data Explorer's Analytical Journey

September 13, 2017 - Sean Hanlon, engagement manager in the CSDS (Customer Success and Data Science) team at Dataiku, writes: The music industry is, and has always been, a playground for change. Once upon a time, we spent more than a decade with our listening devices, records, cassettes, CDs, etc., before new technologies took over.

comScore Opens Global Access to Free Viewability Measurement

comScore Opens Global Access to Free Viewability Measurement

RESTON, VA, September 14, 2017comScore today announced that it has extended access to its free viewability measurement solution around the globe. First announced in April 2017, comScore Viewability has completed live testing by worldwide advertisers, agencies, publishers and ad networks, and is now broadly available.

Roy Morgan Releases New Helix Personas for Indonesia through the Eyeota Data Marketplace

Roy Morgan Releases New Helix Personas for Indonesia through the Eyeota Data Marketplace

September 06 2017 - In an increasingly fragmented, data-driven media landscape, Eyeota, the global leader in audience data, and Roy Morgan Research, a recognized leader in market research and data innovation have partnered to make Helix Personas Indonesia available in the digital, programmatic trading marketplace.