In US, Traverse Data Changes Name, Relaunches Website, and Brings in Funding From Industry Insiders

In US, Traverse Data Changes Name, Relaunches Website, and Brings in Funding From Industry Insiders

May 18, 2017 - LARCHMONT, N.Y.--(BUSINESS WIRE)--Traverse, LLC announced today that it changed its name to Traverse Data, Inc., raised $1MM in funding, and relaunched its brand on www.traversedata.com. The largest independent source of deterministic match data will use these funds to introduce its new branding to market, accelerate new product launches, and make strategic sales hires.

Lotame Partners with Survata to Create Segment Validation

Lotame Partners with Survata to Create Segment Validation

May 16, 2017 - Lotame today announced a partnership with technology-driven advertising research and market research company, Survata, to create Segment Validation. This introduces a first-to-market solution that empowers brands, agencies and data sellers with a universal “ratings currency” across the digital advertising ecosystem. It also offers clients a seamless way to conduct custom research and activate against exact audiences.

In US, Sizmek Announces Chief Data Officer

In US, Sizmek Announces Chief Data Officer

Company Institutes General Manager Structure to Accomplish Local Opportunities; Appoints GM of APAC

NEW YORK, May 15, 2017 (GLOBE NEWSWIRE) -- Sizmek, the largest people-based creative optimization and data activation platform delivering impressions that inspire, today announced digital advertising industry veteran Volker Hatz [pictured] will join the company as Chief Data Officer (CDO).

adsquare Taps Proximity Data To Offer Next Level Location Targeting

adsquare Taps Proximity Data To Offer Next Level Location Targeting

May 11, 2017 - Alexandrina Hadzhiyska, Senior Marketing Manager at adsquare, writes: We are thrilled to announce the addition of an extensive list of first-party proximity data providers to the adsquare portfolio, including AreaMetrics, BeaconsInSpace, FreckleIoT, Mobiquity Networks, Proxama, Reveal Mobile and Unacast. Proximity data offers a more precise look at the behavior of consumers and enables more personal advertising at scale.

Ebiquity: Attributing credit where it’s due

Ebiquity: Attributing credit where it’s due

May 9, 2017 - Andrew Challier [pictured], Chief Client Officer of Ebiquity, writes: The Harvard Business Review – no less – has declared ‘data scientist’ to be the sexiest job in the 21st century[1]. The organisers of I-COM have definitely received this memo. For at the end of last month, the leading light

In US, SimpleReach Announces $13 Million in Funding, Names MarTech Veteran Hal Muchnick CEO

In US, SimpleReach Announces $13 Million in Funding, Names MarTech Veteran Hal Muchnick CEO

May 08, 2017 - NEW YORK--(BUSINESS WIRE)--Content data platform SimpleReach today announced it has closed $13.3 million in funding since its last disclosed raise, bringing its total funding to $24 million. The latest round, comprising $9 million, was led by New York-based Spring Mountain Capital. The funding will be used to accelerate the company’s growth. The company also announced today that it has named Hal Muchnick [pictured] its new Chief Executive Officer. SimpleReach founder Edward Kim, who has served as CEO since the company’s founding in 2010, will become Executive Chairman.