Havas Group Accelerates Relationship Marketing, Data and CRM Business Helia with Appointment of New President

Havas Group Accelerates Relationship Marketing, Data and CRM Business Helia with Appointment of New President

July 13, 2017 NEW YORK--(BUSINESS WIRE)--In a move designed to spark bold thinking and an accelerated approach around data utilization, Havas Group has appointed data expert Michael Kaushansky [pictured] as the president of Havas Helia, North America.

Bluecore’s Audience Insights Uncovers New Revenue Opportunities, Validates Current Marketing Strategies

Bluecore’s Audience Insights Uncovers New Revenue Opportunities, Validates Current Marketing Strategies

NEW YORK – JULY 13, 2017 at 9:00 a.m. EST – eCommerce marketers no longer need to rely on complex data integrations and a team of data analysts to understand how customers – and subset audiences – are likely to take action on future marketing campaigns.

Samba TV amongst Disney Accelerator Companies

Samba TV amongst Disney Accelerator Companies

BURBANK, Calif., July. 11, 2017-- The Walt Disney Company today announced the eleven 2017 Disney Accelerator companies that are helping build the future of media and entertainment. The Disney Accelerator is designed to connect these Disney portfolio companies with the creativity, imagination, and expertise of The Walt Disney Company, providing them unprecedented access to Disney’s leadership team, mentorship, and support.

SKO Supplies Fusion Data TV and Online Ratings 6+

SKO Supplies Fusion Data TV and Online Ratings 6+

July 10, 2017 - It is now possible (from reporting date July 3rd) to report on cross-media reach of programmes and video commercials for all individuals of 6 years and older in the Netherlands. Fusion data provide insights in the overlap between viewers reached on the TV-screen and via online devices.

Ebiquity launches Total View Attribution

Ebiquity launches Total View Attribution

London. July 10, 2017Ebiquity, an independent, global leader in marketing and media analytics, has announced the launch of a new service called Total View Attribution.

The service enables clients to improve the return on investment (ROI) of their media, by enabling them to understand which media channels and campaigns (both online and offline in combination) are the most effective and therefore warrant increased investment.