Unilever's Weed Raises 'Voice,' Explains Bots Don't Eat Mayonnaise

Unilever's Weed Raises 'Voice,' Explains Bots Don't Eat Mayonnaise

June 20, 2018 - Joe Mandese, Editor in Chief of MediaPost, writes: Days after opening the Festival of Creativity in Cannes, France, with news that it was tamping down on its influencer marketing policy, Unilever CMO Keith Weed [pictured] warned of even greater challenges and unintended consequences from digital marketing platforms likely to come in the next five years.

GfK MRI, Acxiom Partner to Bring Unmatched Quality to Audience Activation

GfK MRI, Acxiom Partner to Bring Unmatched Quality to Audience Activation

June 5, 2018 - NEW YORK--(BUSINESS WIRE)--With marketers increasing their focus on data reliability and targeting effectiveness, GfK MRI and Acxiom® have joined forces to develop MRI Predictive Audiences Powered by Acxiom™ – an end-to-end, privacy-conscious solution for omnichannel marketing planning and execution.

Publicis Groupe Unveils Marcel

 Publicis Groupe Unveils Marcel

05/24/2018, PARIS - Publicis Groupe [Euronext Paris: FR0000130577, CAC 40] today unveiled Marcel - named after Publicis Groupe founder Marcel Bleustein-Blanchet - AI-powered innovation that will accelerate transforming the organization from a holding company to a platform, creating the first truly borderless, frictionless enterprise workforce, comprised of 80,000 employees worldwide, and usher in a new era of creativity and innovation.