First self-serve platform to unify audience intelligence, activation, and analytics across TV, social, digital, and mobile marketplaces
CHICAGO – April 24, 2018 – 4C, a data science and marketing technology company, today launched Scope, a unified platform that empowers marketers to discover cross-channel audience insights, execute campaigns across screens, and analyze performance in a single, self-service tool.
Fragmented media consumption has left marketers struggling to identify and reach their most valuable audiences across different channels. According to Forrester Research, the top three drivers of effective and consumer-centric media buying are better targeting, real-time, optimization, and management of buys across devices1. Gartner also reports that “marketing leaders lack a structured approach for defining campaign metrics and, as a result, struggle to gauge the success of their marketing campaigns, channels and tactics2.” 4C created Scope to help marketers achieve cross-channel success as the first and only self-serve platform that combines audience intelligence, activation, and measurement across premium marketplaces, including Apple News, Facebook, Instagram, LinkedIn, NBCUniversal, Mediaocean, Pinterest, Snapchat, and Twitter.
“Until now, marketers haven’t been able to market the way that consumers consume – seamlessly across screens, at the time and place of their choosing. Additionally, the business of buying and selling media has lacked advanced intelligence about the audiences that media is designed to reach,” said Lance Neuhauser [pictured], CEO, 4C. “Scope fixes these legacy issues in the only platform designed for both digital and TV marketers, based on 4C’s work with the world’s largest agencies, brands, and media platforms as these domains have grown closer and closer together.” More...