Advertising Effectiveness

Research Now SSI Launches the Industry’s First Cross-Media Advertising Dashboard for Agile Campaign Measurement and Optimisation

Research Now SSI Launches the Industry’s First Cross-Media Advertising Dashboard for Agile Campaign Measurement and Optimisation

Dallas, Texas (May 03, 2018)Research Now SSI, the global leader in digital market research data and services, announces the industry’s first advertising measurement dashboard for gathering on-the-fly, configurable insights about campaign effectiveness across all channels – digital, mobile, traditional and emerging.

Unruly Applies MediaCom’s Groundbreaking Cultural Insights To Testing And Targeting Solutions

Unruly Applies MediaCom’s Groundbreaking Cultural Insights To Testing And Targeting Solutions

Bali, Indonesia May 2, 2018 - Such unique insight into how culture in the various SEA countries compares with other countries around the globe has been used to create two new products, launched today at the prestigious APMF Conference by trusted video marketplace, Unruly. These products are designed to help advertisers maximise the impact of their video content and target cultural audiences at scale.

Research Now SSI Launches the Industry’s First Cross-Media Advertising Dashboard for Agile Campaign Measurement and Optimization

Research Now SSI Launches the Industry’s First Cross-Media Advertising Dashboard for Agile Campaign Measurement and Optimization

Dallas, Texas (May 03, 2018)Research Now SSI, the global leader in digital market research data and services, announces the industry’s first advertising measurement dashboard for gathering on-the-fly, configurable insights about campaign effectiveness across all channels – digital, mobile, traditional and emerging.

Barometric Raises the Bar for Measurement of Print Media Advertising

Barometric Raises the Bar for Measurement of Print Media Advertising

NEW YORK – May 2, 2018Barometric, MRC accredited provider of advanced cross-environment tracking and measurement solutions, today announced its new solution for holistically measuring and connecting the effectiveness of advertising in print media, specifically newspapers and magazines, to both online and in-store conversions.

GeoSpock launches unique location intelligence platform

GeoSpock launches unique location intelligence platform

May 2, 2018 - CAMBRIDGE, England — GeoSpock® the extreme-scale, data integration company that provides analytics, builds insight, and enables predictions across space and time – today announced the launch of its Location Intelligence as a Service (LlaaS) Product Showcase.

IRI Enhances Suite of Solutions through Artificial Intelligence and Machine Learning

IRI Enhances Suite of Solutions through Artificial Intelligence and Machine Learning

CHICAGO — April 18, 2018 IRI®, a global leader in innovative solutions and services for consumer, retail, and media companies, today announced that as a result of its extensive investments and research, it has implemented artificial intelligence (AI) and machine learning enhancements to its offerings to improve the cutting-edge analytics solutions IRI provides for CPG brands, over-the-counter health care organizations, retailers, and media companies.

NBCUniversal Unveils Industry’s First Cross Platform, Unified Advertising Metric Measuring Viewership Across Entire Linear and Digital Portfolio

NBCUniversal Unveils Industry’s First Cross Platform, Unified Advertising Metric Measuring Viewership Across Entire Linear and Digital Portfolio

NEW YORK, April 5, 2018NBCUniversal today announced the industry’s first unified advertising metric, measuring all live, on-demand and time-shifted commercial impressions on every viewing platform. Called CFlight, the new metric delivers NBCUniversal’s advertising clients the most comprehensive representation of their marketing campaign’s advertising exposures within full episodes of shows across all screens.

MullenLowe APAC Launches Data Unit

MullenLowe APAC Launches Data Unit

March 28, 2018 | Campaign Asia - MullenLowe Group has launched a data-science and analytics unit for Asia-Pacific, based in Tokyo. The ‘centre of excellence’ aims to consolidate data services to offer comprehensive analytics beyond ROI measurement and support clients seeking digital transformation.

MRC Issues Industry Call for Research on Duration Weighting In Cross-Media Video Measurement; Also Seeking Data on Impact of Move to 100% Pixels Viewability Criteria

MRC Issues Industry Call for Research on Duration Weighting In Cross-Media Video Measurement; Also Seeking Data on Impact of Move to 100% Pixels Viewability Criteria

New York, NY (March 20, 2018): The Media Rating Council (MRC) today issued a call for research and input on two critical components related to its development of standards for cross- media video measurement – duration weighting and a possible move to 100% pixels as a viewability criteria.

Datorama Introduces LiteConnect for AI-powered Marketing Data Visualization and Insights

Datorama Introduces LiteConnect for AI-powered Marketing Data Visualization and Insights

NEW YORK, March 14, 2018 (GLOBE NEWSWIRE) -- Datorama, a leading global technology company, has announced the launch of a complementary solution within its marketing intelligence platform. LiteConnect is an all-new, patent-pending capability that leverages artificial intelligence (AI) to provide marketers with a simple way to automatically transform any spreadsheet or data file into an interactive, marketing-specific dashboard in seconds.