Accenture Acquires Clearhead to Help Brands Boost the Effectiveness of their Digital Customer Experiences

Glen Hartman

Glen Hartman

NEW YORK; July 12, 2017Accenture (NYSE: ACN) has acquired Clearhead, the digital optimization company, based in Austin, Texas, to strengthen the personalization services of Accenture Interactive. Terms of the transaction were not disclosed.
 
Clearhead helps brands continuously test, redesign and personalize digital customer experiences and digital products to optimize business outcomes. This is becoming a critical capability for companies to compete with digital native businesses that seek to improve every aspect of the customer experience through continuous experimentation and testing.

“Experience is the new battleground in the digital world and brands need to continuously optimize it across the entire customer journey,” said Glen Hartman [pictured], head of Accenture Interactive North America. “At Accenture Interactive, we’re laser focused on creating the best customer experiences for our clients and we’re excited about Clearhead boosting our personalization business with their experimentation and personalization capabilities.” More...