AcuityAds and Acxiom Announce Partnership for Improved Media Targeting

Ryan LaMirand

Ryan LaMirand

TORONTO and NEW YORK, Aug. 1, 2017 /CNW/AcuityAds Inc. (TSXV:AT, OTCQB:ACUIF), a technology leader that enables advertisers to connect intelligently with audiences across video, mobile, social and online display advertising campaigns, today announced a partnership with Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers. This collaboration provides AcuityAds’ clients with access to Acxiom’s ethically sourced third-party data for improved media targeting, helping marketers strengthen ad relevancy and engagement with key audiences. Consumers now have elevated expectations for brand engagement, and this partnership offers marketers insights to help optimize and unify digital experiences throughout a customer’s journey.

“At Acxiom, our goal is to continually expand where and how marketers can access and activate privacy-compliant data to deliver a best-in-class, data-driven experience for their customers,” said Ryan LaMirand [pictured], Vice President of Global Partner Development, Audience Solutions, at Acxiom. “We’re excited to be named a preferred data partner by AcuityAds, a leader in programmatic marketing across the diverse digital advertising landscape, and look forward to working together to offer modern solutions to top marketers, brands and publishers.” More...