Acxiom Launches Global Data Navigator Tool Offering Marketers Visibility into Global Audiences

 Chad Engelgau

Chad Engelgau

CONWAY, Ark. — (May 9, 2018) —  Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced the availability of its Global Data Navigator tool for U.S. and international marketers, as well as the continued expansion of Acxiom global data coverage into Brazil, the Netherlands and Italy. Acxiom has the most expansive and compliant data offering in the world, which now encompasses more than 62 countries, 2.5 billion addressable consumers and more than 10,000 attributes—for a comprehensive representation of 68 percent of the world’s online population.

The self-service Global Data Navigator tool allows marketers to gain real-time access to Acxiom’s ethically sourced data offerings worldwide. Today’s marketers need to move at the speed of their always-on customers by using global data to fuel informed, borderless marketing experiences. The ability to quickly access information about what consumer data is available globally has been extremely challenging and time-consuming for marketers. As Acxiom continues to expand its global data services, the Global Data Navigator tool provides brand marketers and agencies supporting their clients with an in-house portal to easily locate available data elements by country and understand which Acxiom identity and activation services are available. With this unique offering, users can view results by geography, category and services to make the navigation of Acxiom’s global data catalog even more turnkey and actionable.

“We continue to rapidly expand our global footprint to support our partners with the most expansive and ethically sourced data offering in the world. We are placing a significant emphasis on the integration of this data into the world’s leading publishers and ad tech platforms to transcend marketing borders,” said Chad Engelgau [pictured], VP of products at Acxiom. “It’s critical that marketers have the right tools in place to quickly assess trusted global consumer data and expand their marketing reach. Our goal is to offer marketers a single-source solution for global data, identity and activation— eliminating the pressure of having to rely on multiple vendors and to navigate varying privacy rules from country to country.” More...