Adsquare Forms Data Alliance

Tom Laband

Tom Laband

August 29, 2017 - Tobi Elkin, Editor of MediaPost's Real-Time Daily and the RTBlog, writes: Aiming to offer advertisers high-quality data from first- and third-party sources, mobile data exchange adsquare on Tuesday launched the adsquare Data Alliance. The Berlin-based firm said it created the Alliance to offer advertisers accurate data at scale in a secure environment.

Adsquare said it is aggregating deterministic data from app publishers and validated third-party data from its data partners. The audience segments are available via adsquare’s self-service Audience Management Platform as well as directly through demand-side platforms and data management platforms. The formation of the Data Alliance is a response to the challenges advertisers face in trying to determine the quality of a data source. Tom Laband [pictured], CEO and co-founder of adsquare, stated: “With an abundance of data in the industry being scattered through data silos, it's becoming increasingly difficult for advertisers to employ 1-to-1, people-based advertising at scale.” More...