AdTheorent Integrates with Commerce Signals to Leverage Purchase Insights

Rick Dalton

Rick Dalton

Integration enables AdTheorent to optimize campaigns based on purchase data, measure online and in-store sales lift and glean audience insights to inform future campaigns

January 26, 2017 - AdTheorent, Inc., a technology company whose data-driven predictive solutions are transforming digital advertising, today announced its engagement with Commerce Signals, the leader in connecting advertisers and publishers to aggregate insights from transaction data, to enable optimization and measurement of digital media campaigns based on actual online and in-store purchases.

“As a result of our partnership with Commerce Signals, we can now utilize purchase insights to further fuel our machine learning platform to model toward the most favorable audiences,” said Rick Dalton [pictured], Vice President of Yield and Data Strategy at AdTheorent.  “This integration has allowed us to demonstrate cross-channel sales lift resulting from the digital advertising campaigns that we handle for our clients, validating the effectiveness of AdTheorent’s predictive targeting.” More...