Adverity receives € 3.2 million Series A funding to further accelerate its growth

 Alexander Igelsböck

Alexander Igelsböck

April 20, 2018 - Alexander Igelsböck [pictured], CEO & Co-Founder Adverity, writes: We're proud to announce another major investment in our company. Adverity has secured a Series A investment of 3.2 milion Euro from Mangrove Capital Partners - a leading tech venture capitalist with investments in Skype, Wix, Outfittery, Lesara and many more. The existing investors Speedinvest, 42CAP and aws Founders Fund also participated in this round. This latest investment will allow us to accelerate plans for our product and business development.

A big part of our team has been working in the agency and marketing business for years and we know the industry pains by heart. We're all too familiar with the systemic flaw borne out of a necessity to provide efficient analyses and reports from campaign data. The majority of the tasks involved are performed manually: shackling marketing teams to an ever-growing number of spreadsheet, reports and manual data wrangling.

We concluded long ago that this is not the way marketing analytics should be. And it is this very notion that gave way to Adverity being founded. Our team is empowered by the belief that data can radically improve how companies and customers connect and interact with each other. In short, our vision is to revolutionise the way advertisers work with their marketing data. More...