Bauer Withdraws from AMAA; Adds Emma to Audience Measurement

Nick Chan

Nick Chan

Dec 15, 2016 - As its business continues to transform to one based on audiences, Bauer Media today announces it is withdrawing from the Audited Media Association of Australia (AMAA).

The decision recognises Bauer’s magazine brands are increasingly delivering significant audiences across multiple channels including digital, social media and events and audited circulation data no longer reflects this total magazine ecosystem.

Nick Chan [pictured], Bauer CEO said: “In an increasingly competitive media market we have to focus on the total audience delivery of our brands, rather than a measure which is based only on copy sales. This will make our magazines more competitive with other main media such as television, radio and OOH, which is already traded based on the size of audiences. More...