In US, Bluecore Introduces Decisioning Platform for Commerce Marketers

Fayez Mohamood

Fayez Mohamood

Palm Springs, Calif. – Feb. 28, 2017 – Bluecore, a four-year-old SaaS technology provider that enables marketers to take immediate action on behavioral and product data, debuted its new Decisioning Platform for retailers at eTail West this week. The platform fills three key voids in today’s retail marketing ecosystem: It helps marketers organize massive data sets, determine “what to do next” with it, and then quickly deploy campaigns across several channels, all through the use of one simple user interface.

The decisioning platform is built upon Bluecore’s proprietary architecture, created specifically to solve for complex data ingestion, user identification and audience-building for cross-channel marketing. The platform’s ability to process massive data sets and generate highly-personalized insights and audiences on the fly is now delivered through a marketer-controlled user interface that connects directly to social, display, email and onsite campaigns.

“Marketers don’t need more data. They need help using it – that’s the missing component in today’s marketing stack,” said Fayez Mohamood [pictured], co-founder and CEO of Bluecore. “The modern marketer needs inferences and insights to make real-time decisions across channels. Speed and depth of customer knowledge are the keys to driving acquisition, conversion and retention metrics in today’s competitive retail environment. We designed our platform to integrate seamlessly with existing marketing stacks, without the help of IT teams, and with beautiful user interface so marketers can build and sync audiences across channels in a matter of seconds.” More...