Bluecore’s Audience Insights Uncovers New Revenue Opportunities, Validates Current Marketing Strategies

Fayez Mohamood

Fayez Mohamood

NEW YORK – JULY 13, 2017 at 9:00 a.m. EST – eCommerce marketers no longer need to rely on complex data integrations and a team of data analysts to understand how customers – and subset audiences – are likely to take action on future marketing campaigns.

With today’s launch of Audience Insights, eCommerce marketers gain access to the industry’s fastest and most in-depth dashboard for behavioral- and product-based insights for any audience segment they choose to create. Once a marketer creates an audience within Bluecore, they can now access Audience Insights to visualize how a particular segment is predicted to engage and convert, and then develop campaigns and strategies to maximize results.

“While digital marketing and CRM teams have access to a wealth of consumer, catalog and commerce data, the process of extracting meaningful insights from any of them remains cumbersome and cost-prohibitive,” said Fayez Mohamood [pictured], CEO and co-founder of Bluecore. “The foundation of a Decisioning Platform solves for this by quickly ingesting these massive data sets and generating comprehensive insights in a matter of minutes. Analysis like this would typically require additional manpower, another third-party solution and days – if not weeks – of data analysis. Empowering marketers through tools like Audience Insights is crucial for retailers who want to be successful in this competitive marketplace.” More...