Brandwatch acquires content marketing platform BuzzSumo

Giles Palmer

Giles Palmer

BRIGHTON, UK October 11, 2017/PRNewswire/ Brandwatch, the leading enterprise social intelligence company, today announced its acquisition of BuzzSumo, the world’s most popular content marketing and influencer identification platform.

The acquisition of the BuzzSumo business builds on Brandwatch’s strengths as a group giving insights to marketers, adding both a leading position in the SMB market to complement its recognized leadership in the enterprise, as well as opportunities to take BuzzSumo’s content and influencer marketing technology to Brandwatch’s global client base.

BuzzSumo provides data-driven content discovery and performance analytics to nearly 3,400 customers and over 300,000 users worldwide including Expedia, BuzzFeed and Disney. It brings the world’s most comprehensive database of content with social sharing data on almost every article published in the last five years. BuzzSumo is the go-to platform for content marketers, beloved for its ability to easily and instantly surface insights from trending topics, online influencers, and questions asked across hundreds of thousands of forums.

“Customer and market needs drive every decision we make at Brandwatch, which is why I’m so pleased to find such a complementary spirit in BuzzSumo,” said Giles Palmer [pictured], CEO of Brandwatch. “BuzzSumo is a high performing and high-growth tech firm that fills an important need in the marketing world. Bringing together our strengths at serving either end of the market while maintaining our brands will only bring more value to all our customers.” More...