Brandwatch releases new Benchmarked Reports for Audiences platform

Rebecca Carson

Rebecca Carson

NEW YORK, Aug. 16, 2017 /PRNewswire/ -- Today, Brandwatch, the world's leading social intelligence company, introduced Benchmarked Reports to its Audiences analytics product. Marketers and analysts can now compare any three audiences, including the followers of any Twitter account, to deliver targeted strategies based on what makes their customer different. No other product on the market can do this.

"As a researcher myself I know the best insights come from understanding the differences that make us unique, and which similarities bind us together into tribes," said Rebecca Carson [pictured], VP Product, Social Insight, at Brandwatch. "That's why we have built Brandwatch Audience dashboards on a solid foundation of benchmarking. Our platform does the heavy lifting comparing and contextualizing your data, so that you can instantly gain insight into who your audiences are and what matters most to them." More...