Cloud-Based Software Brings AI and Machine Learning to Help High-Performing B2B Marketers Acquire New Buyers, Grow Revenue, and Improve the Customer Experience
March 20, 2018 SAN FRANCISCO--(BUSINESS WIRE)--CaliberMind, a B2B Marketing Intelligence Software, announced today at TOPO Summit a $3.2 million Series Seed round of financing led by Newark Venture Partners & Buran VC. Previous investors include CEB (now Gartner), Salesforce, and Oracle executives. CaliberMind provides a self-service, audience targeting and data activation solution that enables B2B software companies to collect, analyze and activate data to engage and target customers.
“B2B marketing is undergoing a major transformation; account-based strategies impose a new set of data requirements, this type of end-to-end marketing and sales activation that CaliberMind enables is becoming the norm,” says Dan Borok, Managing Partner at Newark Venture Partners. “We were impressed with CaliberMind’s approach to this issue, the development of their advanced technology and enterprise level team. We are thrilled to add CaliberMind to our network and look forward to supporting their continued success," adds Alexander Konoplyasty, Managing Partner at Buran Venture Capital.
“Unlike existing marketing data management and analytics solutions that are time-consuming, costly and require IT support, CaliberMind was built from the ground up to self-serve the modern B2B marketer,” says Raviv Turner [pictured], Co-Founder & CEO of CaliberMind. “The software acts as the digital brain and nervous system by helping high-performing marketers move past the basics of data collection, enrichment, and attribution. With CaliberMind, marketers can quickly diagnose and fix core data gaps, develop a 360-degree view of target accounts, build refined campaign audiences and activate multi-channel campaigns to acquire new buyers, grow revenue, and improve the customer experience.” More...