NEW YORK, NY--(Marketwired - Mar 29, 2017) - Datorama, a leading marketing intelligence company, today announced it is working together with Capacity Interactive, the premier digital arts marketing consulting firm serving performing and visual arts organizations -- of all sizes -- to address the modern marketing challenges faced by today's non-profit organizations.
A key initiative underway at many of today's leading companies is a focus on better understanding their customers in a more personal way. In its pursuit to help non-profit arts organizations market smarter and build audiences, Capacity Interactive is working with Datorama to leverage the breadth of its Marketing Integration Engine. Datorama's Software-as-a-Service (SaaS)-based platform has played a critical role in Capacity Interactive's ability to capture a more comprehensive view of its clients' customers that existed previously, but had gone untapped due to technological constraints.
Now equipped with Datorama, Capacity Interactive is able to track conversions using demographic and location data from various digital advertising platforms. Previously, the opportunity to capitalize and optimize marketing efforts based on these segments was not realized due to time-consuming, manual processes carried out via Excel spreadsheets. By leveraging a solution that automates complex data preparation and harmonization work necessary for highly accurate analysis, Capacity is able to reallocate the amount of time spent doing manual work to better understand campaign performance across behaviorally-targeted audience segments, and ultimately, deliver even more value for its clients.
"Our prior experience as employees of non-profit organizations in the arts showed us that there was a significant need for a marketing analytics solution that was truly self-service and could elevate customer data trapped within Excel spreadsheets," stated Erik Gensler [pictured], founder and president, Capacity Interactive. "Using Datorama, we can discover business insights and produce results that our clients can take straight to their board meetings packaged in compelling visualizations, which are easy for a non-technical audience to understand." More...