Catalina Names Wes Chaar Chief Data and Analytics Officer

 Wes Chaar

Wes Chaar

ST. PETERSBURG, Fla., June 14, 2018 /PRNewswire/ -- Catalina, the global leader in shopper intelligence and personalized digital media, today announced the appointment of Wes Chaar [pictured] as Chief Data and Analytics Officer. Chaar has received numerous awards in his field and brings an extensive track record of innovation in data science, machine learning and artificial intelligence to Catalina. Previously, he served as Senior Vice President of Analytics, Data and Decision Sciences at Turner Broadcasting System ("Turner").

In his new role, Chaar oversees Catalina's global efforts to extend the power of shopper data and insights to bring greater value to hundreds of millions of shoppers worldwide, while increasing the efficiency, predictability and responsiveness of retailer and brand marketing initiatives. Catalina is investing significantly in new data-related initiatives that augment the value of its one-of-a-kind shopper data analytics engine to drive performance for retailers and brands.

"Catalina is the pioneer and long-time leader in data-driven, personalized marketing and insight for CPG manufacturers and retailers," said Aaron Miller, COO of Catalina. "We are building on that leadership with extensive investments and innovation in our data assets, analytics and digital media solutions. We are confident that Wes Chaar is the right leader to help Catalina and our customers achieve new heights in improving consumer experiences and value, while driving efficient sales growth and loyalty." More...