BOSTON, June 21, 2017 /PRNewswire/ -- Celtra, the creative management platform for digital advertising, today announced a $15 million investment led by Unilever Ventures and WPP. Unilever and WPP are partnering to use Celtra's market-leading creative technology across Unilever's global marketing organization and its ecosystem of service providers, technology vendors and media suppliers.
Celtra aims to help advertisers maximize their creative potential and use creative as a lever to achieve better results in digital advertising.
"Creative is the conduit for the marketer's message. It should always be on point and carefully refined," said Miha Mikek [pictured], Founder and CEO of Celtra. "Celtra's platform helps transform brands, agencies, creative producers and other partners into highly performant, data-driven, effective digital storytellers."
Unilever was among the first global advertisers that recognized the potential of the approach. More...