Cint Brings Artificial Intelligence to Market Research Sampling with Launch of New Automatic Sample Delivery

Oscar Carlsson

Oscar Carlsson

SAN FRANCISCO – Jan 8, 2018Cint, the world’s Insight Exchange, today announced that it has launched an AI-based automatic sample delivery.

Cint’s new delivery function is now available to all users of Access Pro, its industry leading sample procurement tool. Unlike other solutions, Cint’s automatic sample delivery spans across all types of panel sources, including hosted double-opt-in, single-opt-in, API-connected and real-time sampling traffic. By using its proprietary AI-based technology, the system samples automatically on an individual panelist basis and will field needed interviews within the required time periods.

Users of Access Pro will experience simplicity through sampling automation. By simply defining targeted audiences, Cint’s AI-based sampling technology will collect the completed number of interviews within the defined field period of the study.

By using machine learning to continuously teach Access Pro about individual response rates on panelists connected to the Insights Exchange, Access Pro can now create recommendations on sample sizes needed for individual quota cells. Then it can take action on sampling, evaluating actual response rates and base new decisions on new data and continue to fill quotas to simplify the life of the user. Users will, as before, be able to control what panel sources they want to engage with and will have full control of targeting, quota settings and Cint’s routing technology, Cint Optimizer.

Organizations using Access Pro by Cint will increase its client service by spending less time on fieldwork activities and more time on tasks that are creating true client value. In simple terms, organizations will improve efficiency and increase speed to complete client sample projects.

“We remain focused on developing our platform to service the market research industry by combining industry expertise with cutting edge technology, software development and our world class engineers,” said Oscar Carlsson [pictured], Chief Innovation Officer at Cint. “The underlying technology of Access Pro is state of the art and uses proprietary AI technology to define when and how many respondents to invite to certain studies given the fielding requirements. We continue to have the user in focus when we evolve Access Pro to ensure they can master the tool quickly and be efficient in the ongoing work.” More...