Colleen Fahey Rush Named Executive Vice President, Insights & Audience Science, and Chief Research Officer of Viacom Media Networks

Colleen Fahey Rush

Colleen Fahey Rush

April 7, 2017 - NEW YORK--(BUSINESS WIRE)--Viacom Inc. (NASDAQ: VIAB, VIA) today announced the appointment of Colleen Fahey Rush [pictured] as Executive Vice President, Insights & Audience Science, and Chief Research Officer of Viacom Media Networks, effective immediately.

Reporting directly to Sarah Levy, Chief Operating Officer of Viacom’s Global Entertainment Group, Rush will be responsible for Viacom Media Networks’ now united Research & Audience Science team. In addition to continuing to lead the central Research & Analytics function, she will assume oversight of the dedicated research teams for MTV, VH1, Comedy Central, BET, Paramount Network, TV Land and CMT, as well as Viacom’s Audience Science team, which creates advanced digital products and solutions. The Nickelodeon Research team will continue to have a dotted line report to Rush.

In her expanded role, Rush will oversee efforts to harmonize and leverage media analytics and consumer insights across Viacom’s portfolio of networks to support day-to-day operations, including informing programming decisions, marketing strategies and audience development. By incorporating Viacom’s Audience Science and Research teams, Rush will manage the prioritization and resourcing of digital solutions in service of Viacom’s brands. More...