comScore and CTR Announce Expanded Multi-Platform and Mobile Measurement in China

Huang Xinyu

Huang Xinyu

62 Percent of Digital Minutes in China Consumed via Applications on Mobile Devices

Beijing, China, 14 June 2017comScore and CTR Market Research today announced major upgrades to comScore MMX Multi-Platform and Mobile Metrix in China with the introduction of mobile consumer panel data powered by CTR. The introduction of Android smartphone panel data for application reporting expands comScore’s measurement of mobile audiences in China to enable more robust reporting of visitation, engagement and demographics.

“As part of our continued commitment to improve data accuracy and adapt to the rapid growth of mobile usage in China, we are delighted to announce these significant product enhancements that come as a result of our close partnership with CTR,” said Huang Xinyu [pictured], Senior Vice President, Managing Director, Greater China at comScore. “We have received terrific support in the market to develop quality solutions that deliver more granular insights to help our clients make better decisions in today’s evolving, multi-platform landscape. This milestone marks an important step forward in our product innovation roadmap and is just the start of more to come.” More...