comScore Announces Expanded Multi-Platform and Mobile Measurement in Malaysia with Introduction of Mobile Consumer Panel Data

Joe Nguyen

Joe Nguyen

Malaysian Properties Astro Group (7.5 Million Users) and Media Prima Group (6.4 Million Users) in Overall Top 5 for Unduplicated Desktop and Mobile Audience

Kuala Lumpur, Malaysia, 4 July 2017comScore today announced major upgrades to MMX® Multi-Platform and Mobile Metrix® in Malaysia with the introduction of mobile consumer panel data. The introduction of Android mobile panel data expands comScore’s measurement of mobile audiences in Malaysia to enable more robust reporting of visitation, engagement and demographics, including new segments for age and gender.

“The introduction of mobile panel data is an important development in advancing digital audience measurement in Malaysia,” said Joe Nguyen [pictured], senior vice president, Asia Pacific at comScore. “As smartphones and tablets play an increasingly significant role in consumers’ lives, robust, unduplicated measurement across platforms and devices is critical for media buyers and sellers to plan and optimise their digital strategies. We have received strong support from the media and advertising industry in Malaysia, and continue to be committed to delivering quality solutions to the market.” More...