comScore Announces Launch of MMX Multi-Platform, As Well As Major Enhancements to Mobile Metrix in Indonesia with Introduction of Mobile Consumer Panel Data

Joe Nguyen

Joe Nguyen

Jakarta, Indonesia, 29 March 2017comScore today announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in Indonesia with the introduction of data from its recently launched mobile consumer panel. The introduction of Android mobile panel data expands comScore’s measurement of mobile audiences in Indonesia to enable more robust reporting of visitation, engagement and demographics, including new segments for age and gender. This development follows comScore’s appointment as the Online Audience Measurement Partner in Indonesia by the Indonesian Digital Measurement Consortium (IDMC) and Bekraf.

“We are committed to bringing robust solutions to Indonesia, and are delighted to announce the introduction of mobile panel data which will enable more granular insights into audiences and their content consumption across smartphones and tablets,” said Joe Nguyen [pictured], senior vice president, Asia Pacific at comScore. “This development marks a key measurement milestone in Indonesia. We look forward to delivering even more data and insights that media buyers and sellers need, to optimise their digital strategies and better understand the competitive advertising landscape.” More...