comScore Expands Mobile Ad Measurement Footprint with Addition of Twitter Audiences in validated Campaign Essentials™ (vCE®)

Gabe Goldstein

Gabe Goldstein

RESTON, VA, April 10, 2017comScore today announced that key campaign delivery metrics for Twitter ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign Essentials™ (vCE®), its flagship campaign measurement offering.

Reporting for US campaigns will soon include measurement of Twitter ads that run on mobile devices. Reporting will also be available for Spain, Canada and UK later this year. The addition of Twitter campaign delivery metrics to vCE further underscores comScore’s commitment to driving trust and transparency in cross-platform advertising.

“With 70 percent of social media consumption now occurring on mobile apps, we’re pleased to add key campaign delivery metrics for Twitter mobile ads into vCE,” said Gabe Goldstein [pictured], senior director of product management at comScore. “This enhancement brings greater transparency to advertisers and agencies regarding their cross-platform campaigns, filling key gaps in the measurement of walled gardens.” More...