ContentSquare's AI Bot Arti Processes Trillions Of Data Points Monthly

Efrat Ravid

Efrat Ravid

March 30, 2017 - Laurie Sullivan of MediaPost, writes: ContentSquare on Tuesday launched Arti, an artificial Intelligence (AI) bot that uses data to identify the  locations and  behavior of consumers in real time as they interact with a company's Web site.

"We collect every mouse movement and touch, and can tell when someone comes to the site who's impatient," said Efrat Ravid [pictured], CMO of the Americas at ContentSquare. "From this data, we can create behavioral segmentations to accommodate their behavior."

Arti collects and processes trillions of data points each month from every site visitor interaction on a brand's Web site, mobile Web site, and mobile app, and makes recommendations on how to optimize the content. More...