Criteo Introduces New Creative Technology to Deliver Optimal Ad Personalization and Consistent Branding

Patrick Wyatt

Patrick Wyatt

NEW YORK – December 7, 2016 – Criteo S.A. (NASDAQ: CRTO), the performance marketing technology company, today announced Kinetic Design, its patent-pending ad creation technology that delivers visually stunning, on-brand ads that are contextually optimized for every consumer and rendered in real-time without the need to define ad sizes or layouts upfront. Each client’s brand identity and ad requirements are translated into a comprehensive, machine-based framework that specifies the visual presentation, allowing marketers to drive greater customer engagement, improve reach, and achieve unmatched ad performance while maintaining brand aesthetics across campaigns.

Kinetic Design offers a virtually unlimited range of personalization with the ability to generate over 17 trillion visual design variations. This enhanced creative capability is offered in addition to Criteo’s robust product recommendation feature, which ensures ad content is also tailored to each consumer’s real-time shopping interest.  Marketers are now able to manage their message and brand experience across the entire digital experience. Kinetic Design delivers both brand-inspired design and unmatched ad performance by building each impression around the consumer. In a test of 44 billion impressions conducted by Criteo, Kinetic Design’s advanced capabilities increased advertising engagement and boosted sales by up to 15 percent.

“Kinetic Design allows marketers to achieve a strong brand identity, while still seeing the unmatched performance on which we have built our reputation,” said Patrick Wyatt [pictured], Senior Vice President, Product Management at Criteo. “The combination of exceptional content and granular personalization with new branding and design capabilities will allow marketers to execute impeccable campaigns.” More...