I-COM Global is proud to announce the first edition of the I-COM Data Fashion Hackathon – a new initiative developed by I-COM to create a better understanding of Data Creativity.
I-COM Global partners with leading Portuguese Fashion School, Vogue & Fashion Designer Miguel Flor/CENIT to launch the first I-COM Data Fashion Hackathon
In partnership with MODATEX, a prestigious and internationally recognised Portuguese Fashion School, the Hackathon will challenge sixteen fashion students and alumni to each design and create, under a high-pressure time frame, an avant-garde ‘look’ inspired by award winning examples coming from the I-COM Data Creativity Awards.
Luis Parada, coordinator at Modatex, says: “The I-COM Data Fashion Hackathon allows the participants to explore different sources of information - to apply and interpret it into a specific & unique clothing design, highlighting the diverse character of Fashion Design whilst empowering the individual creativity of each one of them.”
I-COM is also pleased to announce VOGUE Portugal as the Official Media Partner.
The Hackathon participants will be challenged to produce a bold creation of outstanding quality in a fast-paced environment. From the sixteen entrants, twelve finalists will be selected to present their work before the best & brightest of the Smart Data Marketing world, gathered in Porto, Portugal for the I-COM Global Summit on April 24-27th, 2017.
The Finalists will compete in a special Fashion Runway Show during the I-COM Gala Awards Dinner on the evening of Tuesday, April 25th.
The Data Fashion Hackathon Jury will comprise hand picked industry professionals from both worlds. They will evaluate the fashion creations according to a series of set criteria, and select the I-COM Data Fashion Hackathon winners.
Andreas Cohen, Founder & CEO, I-COM Global, says: “This is an exciting new I-COM initiative that helps build not only a local bridge with Porto and its fashion community, but also the creative worlds of Data and Fashion. During our events, we always strive to showcase the very best our chosen destination has to offer – integrating culture, fashion & culinary excellence. The I-COM Data Fashion Hackathon is data inspiring fashion creativity.”