DataSift and Datorama Partner to Help Agencies Deliver More Effective Campaigns

Agencies Boost Social Campaign Performance With Access to LinkedIn Data

NEW YORK, NY--(Marketwired - Jun 7, 2017) - Datorama, a global marketing intelligence company, today is announcing a strategic partnership with leading Human Data Intelligence company, DataSift. This all-new relationship will make it easier for Datorama customers to access and visualize LinkedIn's member data via DataSift's Media Strategies API, in a privacy-first manner. Now, agency-based marketers will have the ability to quickly surface answers related to critical questions surrounding awareness, demand and interest in a client's product or service. This means less time spent preparing data for analysis and more time spent delivering more effective campaigns on LinkedIn's platform.

Recently, advertising and marketing agencies have found themselves dealing with a data deluge. With a significant percentage of this information streaming in from social media channels, today's agencies have been tasked with trying to better understand their client's customers through these source systems in order to deliver more effective campaigns, new business pitches and content. Human Data Intelligence tools like DataSift's Media Strategies API, which was purpose-built for social channels and is initially available as part of DataSift's PYLON for LinkedIn Engagement Insights platform, helps marketers instantly surface insights that can be acted upon. Datorama's Marketing Integration Engine is a platform that empowers marketers by unifying all of their data, which is cleansed and harmonized, and prepared for visualization and real-time analysis/intelligence. More...