Datorama Launches SmartLenses, Instant Dashboards for Marketing Performance Optimization

All-new, one-click dashboards give marketers measurement expertise with the right KPIs, trends and segments for top platforms, such as: Facebook, Google Analytics, Moat and more

NEW YORK, NY--(Marketwired - Jul 25, 2017) - Datorama, a global marketing intelligence company, today announced the launch of Datorama SmartLenses. Leveraging Datorama's AI-powered Marketing Intelligence platform and extensive marketing domain expertise from working with thousands of brands, agencies and publishers, SmartLenses provide marketers with one-click dashboards for their popular marketing data sources to optimize performance, impact and customer loyalty. Today's release of SmartLenses extends Datorama's value to customers by guiding marketers to the right, in-depth KPIs, performance metrics, trends and campaign breakdowns to measure and improve upon -- all while automating and streamlining the process of data integration, data modeling and visualization in a single step. With SmartLenses, marketers can now go from data to smarter decision making in seconds.

In an age where marketers are overwhelmed with an ever-increasing array of customer touchpoints and technology, Datorama's software-as-a-service (SaaS) platform centralizes all of their data to form a single source of truth. The core of this unified approach to marketing intelligence is measurement expertise in tandem with AI-powered technology that helps marketers take control to connect, unify, analyze and act on all their data. Building on these capabilities, SmartLenses assist marketers by establishing the right measurement solutions for key data sources within the platform.

Today's release of SmartLenses provide instant dashboard and KPI solutions for many marketers' most widely used platforms, including:

Support for additional platforms is underway. More..